Normatel
Av. Antônio Sales, 3410 - DionÃsio Torres,
Fortaleza, 60135-102, CE,
Brazil
Fortaleza, 60135-102, CE,
Brazil
55 85 3031-9999
Retail
Normatel Technographics
Normatel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Normatel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Normatel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Normatel has purchased the following applications: Linx Core for Point Of Sale in 2016, Microsoft 365 for Collaboration in 2016, SYDLE One for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Normatel is running and its propensity to invest more and deepen its relationship with Linx , Microsoft , SYDLE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Normatel revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Normatel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Normatel Tech Stack and Enterprise Applications
Normatel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Normatel implemented Linx Core as its Point Of Sale application, a deployment listed on the vendor website. The implementation targeted Normatel's retail operations in Brazil and focused on front-of-store transaction processing and cashier workflows for its chain of consumer electronics stores.
Linx Core was configured to provide core Point Of Sale capabilities, including terminal-based sales transaction handling, pricing and promotions management, inventory visibility at the store level, receipt and fiscal printing, and standard reporting for store managers. The configuration emphasized retail-specific workflows such as barcode scanning, returns and exchanges, and consolidated end-of-day batch processing.
Architecturally the deployment aligned POS terminals with a centralized back-office for catalog and master data, enabling consistent pricing and merchandise definitions across outlets. Operational coverage extended to store operations, merchandising and finance teams, with Linx Core serving as the primary system for sales capture and store-level stock reconciliation.
Governance and rollout were centered on corporate IT and store operations for configuration control, master data stewardship, and user training, aiming to standardize checkout and inventory procedures across the retail estate. The implementation narrative reflects a typical Point Of Sale deployment pattern for a mid-size Brazilian retailer using Linx Core as the transactional backbone.
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Normatel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Normatel implemented Microsoft 365 as its enterprise Collaboration platform. Microsoft 365 provides cloud-hosted Exchange Online email, SharePoint Online document and intranet services, and Microsoft Teams for real-time communication to support retail operations, merchandising, store management, and corporate functions across Normatel's Brazil operations. Normatel's Microsoft 365 Collaboration supports core business functions by centralizing document collaboration, email, and team communication for a 500-employee retail organization.
Normatel is using Microsoft 365 on their website, indicating Microsoft 365 assets are surfaced in public-facing corporate properties. Governance and administration are executed through standard Microsoft 365 tenant controls, with centralized IT administration, mailbox and SharePoint site policies, and role-based access control to manage collaboration and data access. The implementation follows a cloud-hosted collaboration architecture typical for mid-market retailers, aligning communication and content workflows under the Microsoft 365 platform.
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Normatel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SYDLE | Legacy | SYDLE One | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Normatel implemented SYDLE One as its Web Content Management application. The deployment was led from the company Process Office, which performs process analysis and improvement and maintains a portfolio of leading edge solutions including BPMO Sydle One, R.A.P. and Chatbot, positioning Normatel as a reference in innovation within the organization.
SYDLE One was configured to support core Web Content Management capabilities such as content authoring, content lifecycle orchestration, workflow automation and approval routing, aligned to the Process Office’s process improvement mandate. Implementation work emphasized configurable content workflows and automation for repeatable publishing and governance tasks, enabling the Process Office to standardize content operations and procedural artifacts.
Integrations were explicitly aligned to the Process Office portfolio, with SYDLE One operating alongside R.A.P. and a Chatbot implementation to streamline content-driven interactions and automate routine approvals and notifications. Operational scope focused on the Process Office and cross-functional users who contribute or approve content, ensuring the Web Content Management platform served both process owners and downstream operational teams.
Governance and process restructuring were central to the rollout, with the Process Office owning policy, workflow definitions and continuous process analysis. The combined deployment of SYDLE One, BPMO Sydle One, R.A.P. and Chatbot reflects a coordinated approach to content governance and process automation at Normatel.
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Normatel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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Normatel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
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Normatel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Normatel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Normatel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Normatel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Normatel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Normatel Technographics
Normatel is a Retail organization based in Brazil,
with around 500 employees and annual revenues of $40.0 million.
Normatel operates a diverse technology stack with applications such as
Linx Core, Microsoft 365 and SYDLE One,
covering areas like Point Of Sale, Collaboration and Web Content Management.
Normatel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, Microsoft and SYDLE.
Normatel recently adopted applications including
Tray Commerce in 2020, Cloudflare CDN in 2019 and SYDLE One in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Normatel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Normatel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Normatel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.