Northland Fishing Tackle Inc.
1001 Naylor Dr SE,
Bemidji, 56601, MN,
United States
Bemidji, 56601, MN,
United States
1 218-751-6723
Retail
Northland Fishing Tackle Inc. Technographics
Northland Fishing Tackle Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Northland Fishing Tackle Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Northland Fishing Tackle Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Northland Fishing Tackle Inc. has purchased the following applications: Aptean Apprise ERP for Distribution ERP in 2020, BigCommerce for eCommerce in 2021, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Northland Fishing Tackle Inc. is running and its propensity to invest more and deepen its relationship with Aptean , Bigcommerce , USPS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Northland Fishing Tackle Inc. revenues, which have grown to $33.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Northland Fishing Tackle Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Northland Fishing Tackle Inc. Tech Stack and Enterprise Applications
Northland Fishing Tackle Inc. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Apprise ERP | Distribution ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Northland Fishing Tackle Inc. implemented Aptean Apprise ERP. The deployment addressed a company wide need for lower total cost of ownership and faster time to value while improving supply chain and financial visibility. Aptean Apprise ERP is positioned as a Distribution ERP with industry specific functionality for wholesale and retail distribution.
Implementation focused on operational modules to track sales and expenses at transactional levels, enabling reporting by customer, product, and salesperson. Inventory management capabilities were configured to improve SKU control and inventory cost tracking, including inventory valuation and SKU level counts. Financial modules were used to centralize expense tracking and align cost accounting with inventory data. The Aptean Apprise ERP application provided new data access and reporting that Northland did not have before.
Northland elected to host Aptean Apprise ERP with Apprise, establishing a vendor managed application hosting model. Apprise also assumed management of Northland's EDI, consolidating electronic order and invoice exchanges under the vendor managed service. These choices reduced internal operational footprint and shifted EDI and hosting responsibilities to the Aptean Apprise ERP team.
The implementation impacted sales, finance, and inventory operations across the company, enabling management to analyze performance at a more granular level. Governance changes emphasized reliance on vendor managed services for hosting and EDI, freeing internal resources to focus on commercial operations. The Aptean Apprise ERP deployment met Northland's objectives for improved tracking of sales, expenses, SKUs, and inventory costs and delivered new operational data for decision making.
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Northland Fishing Tackle Inc. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bigcommerce | Legacy | BigCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Northland Fishing Tackle Inc. deployed BigCommerce as its eCommerce platform powering its public website. The BigCommerce implementation centralizes the retailer's storefront, product catalog management, pricing rules and customer checkout workflows to support core retail eCommerce functions.
Configuration work focused on storefront templates, SKU and variant handling, catalog publishing and standard inventory and order capture capabilities common to eCommerce platforms. Operational scope included merchandising, e-commerce operations and customer service teams in the United States, with governance centered on centralized product data and order processing workflows to align merchandising updates with online catalog publishing and fulfillment handoffs.
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Shipping Management | eCommerce |
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2018 | 2018 |
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Northland Fishing Tackle Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Northland Fishing Tackle Inc. deployed Hotjar on its public ecommerce site as part of its Customer Experience tooling. The Hotjar implementation targets the retailer storefront and is positioned to support digital marketing, ecommerce and site usability analysis for product detail pages and navigation flows. Hotjar was instrumented via a site tag across the public site to capture session replay, heatmaps, conversion funnels and on page feedback widgets as the primary functional modules implemented.
Instrumentation was scoped to the main storefront and checkout touch points, with configuration focused on heatmaps, recordings, funnels and feedback polls within Hotjar. Operational ownership sits with ecommerce and marketing teams for typical Customer Experience workflows including qualitative session review and feedback triage, and technical custody of the Hotjar tag resides with the web development team. Governance emphasized page level sampling and consent aligned controls during rollout to ensure data collection matched site privacy requirements.
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Northland Fishing Tackle Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Northland Fishing Tackle Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Northland Fishing Tackle Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Northland Fishing Tackle Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Northland Fishing Tackle Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Northland Fishing Tackle Inc. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Northland Fishing Tackle Inc. Technographics
Northland Fishing Tackle Inc. is a Retail organization based in United States,
with around 150 employees and annual revenues of $33.0 million.
Northland Fishing Tackle Inc. operates a diverse technology stack with applications such as
Aptean Apprise ERP, BigCommerce and Hotjar,
covering areas like Distribution ERP, eCommerce and Customer Experience.
Northland Fishing Tackle Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aptean, Bigcommerce and Contentsquare.
Northland Fishing Tackle Inc. recently adopted applications including
BigCommerce in 2021, Aptean Apprise ERP in 2020 and Klaviyo in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Northland Fishing Tackle Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Northland Fishing Tackle Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Northland Fishing Tackle Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.