Northstar Travel Group
301 Route 17 N. Suite 1150,
Rutherford, 07070, NJ,
United States
Rutherford, 07070, NJ,
United States
1 201-902-2000
Professional Services
Northstar Travel Group Technographics
Northstar Travel Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Northstar Travel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Northstar Travel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Northstar Travel Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, GumGum for Artificial Intelligence Marketing in 2021, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Northstar Travel Group is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Northstar Travel Group revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Northstar Travel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Northstar Travel Group Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016 Northstar Travel Group implemented Oracle NetSuite ERP as its core ERP Financial platform for corporate finance and accounting. The deployment centralized general ledger, accounts payable, accounts receivable, fixed assets, bank reconciliation and structured month end close workflows to support daily financial operations. Oracle NetSuite ERP was positioned to standardize journal processing, period close sequencing and financial reporting across the organization.
Configuration emphasized GL structure and subledger controls, automated recurring journal templates, approval workflows for supplier invoices and integrated bank statement reconciliation utilities. The implementation incorporated period close checklists, role based access controls and structured journal entry review to enable a Senior Accountant to co lead month end close and general financial processes. Functional workflows reflected typical ERP Financial capabilities such as consolidation controls, intercompany posting rules and audit ready transaction trails.
Operational coverage targeted the corporate accounting and finance function, with the Senior Accountant reporting to the Accounting Manager and playing a critical role in daily transaction processing, reconciliations and month end close activities. Governance centered on defined ownership for close tasks, segregation of duties through role assignments and repeatable close procedures to support consistent financial operations. The narrative links Northstar Travel Group Oracle NetSuite ERP ERP Financial to the company hiring emphasis on NetSuite experienced accounting staff to sustain ongoing financial operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Northstar Travel Group deployed GumGum on its website as an Artificial Intelligence Marketing application. The deployment embeds GumGum components into web page flows to enable contextual content analysis and on page ad placement across the corporate site.
GumGum was configured to operate as a site level tagging and inference layer, using JavaScript instrumentation and the site data layer to capture contextual signals, inform audience segmentation, and support creative optimization. The implementation leverages core Artificial Intelligence Marketing capabilities including contextual targeting, creative testing, and collection of viewability and engagement signals for campaign orchestration.
Operational ownership rests with marketing and digital channel teams, with ad operations and campaign managers using GumGum outputs to guide media and creative decisions. Governance emphasized web consent and tag management to align data capture with the site privacy framework, and rollout focused on embedding the GumGum tag across customer facing pages to centralize contextual advertising workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Northstar Travel Group implemented Microsoft 365 as its primary Collaboration platform. The deployment covers the company wide user base of approximately 600 employees in the United States, and Microsoft 365 is explicitly referenced on their website.
Microsoft 365 was configured to deliver core Collaboration capabilities including enterprise email, document collaboration, shared calendaring, and real time communication to support internal communication and content collaboration business functions. The implementation emphasized centralized user provisioning and access governance, information classification and content sharing workflows to standardize collaboration across teams. Northstar Travel Group Microsoft 365 Collaboration is positioned as the central productivity and collaboration layer for the organization.
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Event Management | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Northstar Travel Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Northstar Travel Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Northstar Travel Group Technographics
Northstar Travel Group is a Professional Services organization based in United States,
with around 600 employees and annual revenues of $100.0 million.
Northstar Travel Group operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GumGum and Microsoft 365,
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
Northstar Travel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Microsoft.
Northstar Travel Group recently adopted applications including
GumGum in 2021, Omeda CDP in 2021 and OpenX OpenAudience in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Northstar Travel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Northstar Travel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Northstar Travel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.