Rhinelander, 54501, WI,
United States
Northwoods Auto Techs Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Northwoods Auto Techs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Northwoods Auto Techs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Northwoods Auto Techs has purchased the following applications: PayPal Braintree for Payment Processing in 2020, Auto Vitals for Shop Management in 2017, NAPA TRACS CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Northwoods Auto Techs is running and its propensity to invest more and deepen its relationship with PayPal , Visa , Auto Vitals or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Northwoods Auto Techs revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Northwoods Auto Techs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Auto Vitals | Legacy | Auto Vitals | Shop Management | ERP Services and Operations | n/a | 2017 | 2017 |
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Shop Management | ERP Services and Operations |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NAPA TRACS | Legacy | NAPA TRACS CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Northwoods Auto Techs implemented NAPA TRACS CRM to modernize shop operations. The deployment prioritized inventory management and stock rotation capabilities to improve parts accuracy and reduce slow-moving inventory. The implementation covered shop operations at the Rhinelander, WI location, focusing on parts counter workflows and stockroom procedures.
The NAPA TRACS CRM configuration emphasized inventory control modules, including stock rotation scheduling, bin level tracking, and reorder point management aligned with parts lifecycle workflows. Vendor case materials suggest CRM and marketing oriented capabilities were used to capture customer records and vehicle service histories, supporting targeted service communications and routine service reminder workflows. For a ten person shop the configuration favored lightweight operational automation and procedural controls rather than enterprise orchestration.
Governance changes included formalizing inventory ownership at the parts counter, instituting regular cycle counts, and embedding stock rotation policies into daily technician and counter workflows. Outcomes reported include improved inventory accuracy and reduced slow-moving parts. The implementation positioned NAPA TRACS CRM as a combined inventory and customer relationship tool supporting the core business functions of parts management and service retention.
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Listing Management | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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