Curinos (formerly Novantas)
485 Lexington Ave., 20th Floor,
New York, 10017, NY,
United States
New York, 10017, NY,
United States
1 888-914-9661
Professional Services
Curinos (formerly Novantas) Technographics
Curinos (formerly Novantas) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Curinos (formerly Novantas) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Curinos (formerly Novantas) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Curinos (formerly Novantas) has purchased the following applications: Cloudera Enterprise Platform for Data Warehouse in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Curinos (formerly Novantas) is running and its propensity to invest more and deepen its relationship with Cloudera , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Curinos (formerly Novantas) revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Curinos (formerly Novantas) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Curinos (formerly Novantas) Tech Stack and Enterprise Applications
Curinos (formerly Novantas) Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudera | Legacy | Cloudera Enterprise Platform | Data Warehouse | Analytics and BI | n/a | 2016 | 2017 |
In 2016 Curinos (formerly Novantas) deployed Cloudera Enterprise Platform as a Data Warehouse to build MetricScape, a self-service customer journey analytics solution for institutional retail banking clients. The implementation was designed to support use cases across offer optimization, customer retention targeting, and cross-sell and upsell activities, positioning analytics as an operational capability for commercial and marketing functions.
MetricScape, built on Cloudera Enterprise Platform, implements a high-performance analytics layer capable of serving more than 1,000 business metrics per customer with sub-second response times. The solution embeds machine learning models to operationalize customer scores such as customer potential value, enabling scoring to be consumed in downstream decisioning workflows for offers and targeting.
The platform integrates customer accounts and transactions data from more than 30 institutions together with third party data, consolidating five years of history for approximately six million customers to support rapid analytical queries and cohort analysis. Curinos deployed Cloudera both on Amazon Web Services and on prem, creating a hybrid deployment architecture that helps cost-effectively manage variable workloads and accelerate provisioning.
Operational governance emphasized self-service analytics and productization of models so business users could access scores and metrics without heavy IT intervention. Curinos was able to monetize the MetricScape offering in six months, 18 months earlier than originally projected, a timeline the firm attributed to Cloudera Enterprise Platform ease of administration, maintenance, and speed of provisioning.
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Curinos (formerly Novantas) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Curinos implemented Cisco Webex Meetings as its primary conferencing platform. Cisco Webex Meetings, an Audio Video and Web Conferencing application, is embedded on Curinos's public website to initiate client-facing sessions and support real-time collaboration with external stakeholders. Curinos is a professional services firm with approximately 400 employees and the Webex deployment is positioned to support advisory and client engagement workflows across the firm.
The deployment uses Cisco Webex Meetings as a cloud-delivered conferencing layer providing audio, video, screen sharing, participant controls, and recording capabilities typical of Audio Video and Web Conferencing solutions. Operational scope centers on client services and internal collaboration, with meetings launched from the website into secure Webex sessions, aligning the Cisco Webex Meetings application with Curinos business functions such as client engagement and advisory delivery. Governance focuses on standardized meeting workflows and centralized use of the Webex link model for session access.
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Collaboration | Collaboration |
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2020 | 2020 |
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Curinos (formerly Novantas) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Curinos (formerly Novantas) deployed Intuit Mailchimp as its Marketing Automation platform, instrumenting the application directly on its public website to capture subscriber consent and manage outbound email communication. The deployment emphasizes web‑embedded signup forms and campaign delivery tied to audience lists maintained in Intuit Mailchimp, reflecting a site‑centric marketing automation footprint.
The Intuit Mailchimp implementation covers standard Marketing Automation capabilities, including audience management, template‑based campaign creation, automated email workflows, list segmentation, and A/B testing for creative and subject lines. Configuration work focused on building reusable campaign templates, defining segmentation rules, and enabling automation workflows to support recurring newsletter and client outreach sequences.
Operational integration centers on the website layer, where embedded forms and tracking feed subscriber data into Intuit Mailchimp for list management and campaign targeting, supporting marketing and client engagement functions. The solution supports consent capture and subscription management flows on the public site, aligning email delivery with subscriber preferences and audience segments.
Governance and process changes concentrated on campaign creation and approval workflows, segmentation governance, and subscriber data hygiene, with marketing maintaining primary ownership of Intuit Mailchimp. Rollout and operational controls emphasized consistent template usage, standardized segmentation rules, and documented procedures for managing subscriptions and suppression lists.
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Marketing Automation | CRM |
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2019 | 2019 |
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Curinos (formerly Novantas) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Curinos (formerly Novantas) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Curinos (formerly Novantas) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Curinos (formerly Novantas)
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Marketing, Product and Propositions Practice | Director | Marketing | |
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CTO | CXO | Finance | |
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Chief Information Officer | CXO | IT | |
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V.P. of Enterprise IT Architecture | VP | IT | |
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Director of Platform Engineering | Director | IT | |
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Senior Information Technology Manager | Manager | IT | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by Curinos (formerly Novantas) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Curinos (formerly Novantas) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Curinos (formerly Novantas) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Curinos (formerly Novantas) Technographics
Curinos (formerly Novantas) is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $60.0 million.
Curinos (formerly Novantas) operates a diverse technology stack with applications such as
Cloudera Enterprise Platform, Cisco Webex Meetings and Intuit Mailchimp,
covering areas like Data Warehouse, Audio Video and Web Conferencing and Marketing Automation.
Curinos (formerly Novantas) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cloudera, Cisco Systems and Intuit.
Curinos (formerly Novantas) recently adopted applications including
Atlassian Jira Service Desk in 2021, Amazon CloudFront in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Curinos (formerly Novantas)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Curinos (formerly Novantas)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Curinos (formerly Novantas) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.