Gumpoldskirchen, 2352,
Austria
Novomatic Austria Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Novomatic Austria and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Novomatic Austria employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Novomatic Austria has purchased the following applications: Tenon Marketing Automation for Marketing Automation in 2025, Insightsoftware IDL Designer for Financial Consolidation and Close in 2005, Atlassian Crowd Data Center for Identity and Access Management (IAM) in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Novomatic Austria is running and its propensity to invest more and deepen its relationship with Tenon , Insightsoftware , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Novomatic Austria revenues, which have grown to $570.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Novomatic Austria intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tenon | Legacy | Tenon Marketing Automation | Marketing Automation | CRM | n/a | 2025 | 2025 |
In 2025 Novomatic Austria implemented Tenon Marketing Automation to unify marketing, sales and service across its global gaming and entertainment operations, targeting behavior-driven engagement and faster promotions. The deployment is presented as a same-year go-live in Tenon's case study and focused on centralizing campaign orchestration across Novomatic's regional business units.
Tenon Marketing Automation was configured to support campaign orchestration and behavior-driven marketing, including segmentation, event-triggered workflows, and personalized messaging orchestration consistent with Marketing Automation functional patterns. The application was instrumented to manage multi-step promotion lifecycles and to drive personalized customer journeys across channels.
The implementation integrated Tenon Marketing Automation with ServiceNow CRM to unify customer and lead records, enabling coordinated orchestration between marketing, sales, and service workflows and shared customer state for campaign triggers. Integration points emphasized data synchronization for contact and interaction history, supporting cross-functional campaign execution across Novomatic's regions.
Governance centered on centralized campaign orchestration and shared data models within ServiceNow CRM to align promotional approval and execution processes. Outcomes described in the case study include the enablement of personalized, behavior-driven campaigns and faster promotions across Novomatic's operations.
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insightsoftware | Legacy | Insightsoftware IDL Designer | Financial Consolidation and Close | EPM | n/a | 2005 | 2005 |
In 2005, Novomatic Austria implemented Insightsoftware IDL Designer for Financial Consolidation and Close. Novomatic Austria has used IDL Konsis and other IDL components since 2005 to automate legal consolidation and management reporting across Austria and international operations. The consolidation scope under the IDL deployment expanded from about 60 entities to 129 entities while reported effort was reduced by approximately 75%.
Implementation centered on legal consolidation and management reporting capabilities of Insightsoftware IDL Designer with IDL Konsis components configured for group close workflows. Configuration encompassed consolidation journal processing, intercompany elimination workflows, currency translation and standardized reporting structures to support statutory and management packs. Automation of recurring consolidation tasks and template-driven report generation were core to the deployment.
Operational coverage included finance teams across Austrian headquarters and international subsidiaries, with a phased expansion that increased the consolidated perimeter to 129 entities. Governance changes aligned close calendars and chart of accounts mappings to the central IDL environment to create a single source of consolidated financial data. The deployment demonstrates a consolidated application architecture for Financial Consolidation and Close used to support legal consolidation and management reporting at Novomatic Austria.
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Financial Consolidation and Close | EPM |
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2005 | 2005 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Crowd Data Center | Identity and Access Management (IAM) | CyberSecurity | Apache Software Foundation | 2017 | 2017 |
In 2017, Novomatic Austria implemented Atlassian Crowd Data Center to centralize user and group management across its many subsidiaries and to provide high-availability single sign on for developer tools. The deployment used Atlassian Crowd Data Center to create a central identity and authentication plane, aligning with the Apps Category "".
The implementation instrumented Atlassian Crowd Data Center as a clustered Data Center deployment, providing synchronous directory services, replicated group stores, and SSO token issuance for Jira, Confluence, and Bitbucket. Novomatic joined the Crowd Data Center private beta in May 2017 and rolled the solution into production within months, implementing standard Crowd configuration for directory federation, delegated group administration, and failover to support uptime requirements for development tooling.
Atlassian support and Celix as the Atlassian Solution Partner assisted with the rollout and operational handover, supporting configuration, high-availability tuning, and validation of SSO flows. Operational coverage targeted IT and software development teams across Europe and global subsidiaries, creating a single audit boundary for user provisioning and authentication events to improve audit visibility and platform uptime for developer tools.
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