Now Interact
St James House 13 Kensington Square,
London, W8 5HD,
United Kingdom
London, W8 5HD,
United Kingdom
44 75 0655-9507
Professional Services
Now Interact Technographics
Now Interact Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Now Interact and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Now Interact employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Now Interact has purchased the following applications: Now Interact for Artificial Intelligence Marketing in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, HubSpot CMS for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Now Interact is running and its propensity to invest more and deepen its relationship with Now Interact , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Now Interact revenues, which have grown to $79.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Now Interact intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Now Interact Tech Stack and Enterprise Applications
Now Interact AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Now Interact | Legacy | Now Interact | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Now Interact implemented the Now Interact application on its website as an Artificial Intelligence Marketing capability to embed interactive customer engagement into its web presence. The deployment emphasized client side embedding of interactive widgets and AI driven conversational interfaces to support marketing led lead capture and visitor qualification.
The Now Interact implementation was configured to deliver interactive quizzes and conversational lead capture flows, content personalization logic, and campaign level configuration for split testing and segmentation. Functional workflows centered on content authoring for interactive experiences, rules based personalization, and runtime orchestration of conversational paths within the Now Interact application.
Operational ownership for the Now Interact deployment sits with marketing and demand generation, with editorial governance over interactive content and campaign scheduling. Rollout scope was focused on the corporate website serving Now Interact in the United Kingdom, integrating the application into web pages to support marketing, demand generation, and sales enablement workflows.
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Now Interact Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Now Interact implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration suite. Now Interact uses Google Workspace (Formerly Google G-Suite) in the Collaboration category to host corporate email on the nowinteract.com domain, enable document co-authoring, schedule shared calendars, and conduct video meetings across the organization.
The deployment is provisioned as a single Google Workspace tenant tied to the company domain, with the Google Admin console used for user provisioning, group and access controls, and domain-based account management. Functional modules in use include Gmail for email hosting, Google Drive for file storage and sharing, Google Docs, Sheets and Slides for real-time co-authoring, Google Calendar for scheduling, and Google Meet for video conferencing. The Now Interact website references Google Workspace, indicating platform alignment for corporate communications and contact workflows, while governance is centered on centralized admin controls to support company-wide Collaboration workflows.
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Collaboration | Collaboration |
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2022 | 2022 |
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Now Interact Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Now Interact implemented HubSpot CMS as its primary Web Content Management platform for the corporate website. The deployment of HubSpot CMS supports marketing and digital experience functions, providing a unified content surface for marketing and web operations across the United Kingdom and client-facing digital channels.
The implementation leveraged core Web Content Management capabilities, including template-driven page authoring, a drag and drop editor, responsive page templates, content staging and publishing workflows, built-in SEO and metadata controls, and hosted page delivery through the vendor platform. Governance was oriented around content ownership and publishing approvals, aligning marketing content workflows with web operations, while operational configuration emphasized role-based authoring, template reuse, and centralized asset management to standardize site content and page composition.
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Web Content Management | Content Management |
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2022 | 2022 |
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Now Interact CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2015 | 2015 |
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Now Interact PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Now Interact IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Now Interact
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Now Interact Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Now Interact IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Now Interact digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Now Interact Technographics
Now Interact is a Professional Services organization based in United Kingdom,
with around 400 employees and annual revenues of $79.4 million.
Now Interact operates a diverse technology stack with applications such as
Now Interact, Google Workspace (Formerly Google G-Suite) and HubSpot CMS,
covering areas like Artificial Intelligence Marketing, Collaboration and Web Content Management.
Now Interact has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Now Interact, Google and HubSpot.
Now Interact recently adopted applications including
Slack Connect in 2022, Wix.com in 2022 and Google Cloud Platform (GCP) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Now Interact’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Now Interact’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Now Interact technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.