NOW Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by NOW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 NOW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that NOW has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2014, Crisp for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems NOW is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Microsoft , Crisp IM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing NOW revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NOW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.