Nutiva
213 W Cutting Blvd,
Richmond, 94804, CA,
United States
Richmond, 94804, CA,
United States
1 510-255-2700
Consumer Packaged Goods
Nutiva Technographics
Nutiva Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nutiva and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Nutiva employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nutiva has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2014, Reamaze Live Chat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nutiva is running and its propensity to invest more and deepen its relationship with Microsoft , GoDaddy , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nutiva revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nutiva intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nutiva Tech Stack and Enterprise Applications
Nutiva ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 Nutiva implemented Microsoft Dynamics GP as its core ERP Financial platform. The implementation anchored the company financial stack while supporting an aggressive multi channel ecommerce expansion led by the ecommerce architect responsible for platform architecture and operations.
Microsoft Dynamics GP was configured to provide core financial management capabilities typical of ERP Financial deployments, including general ledger, accounts payable, accounts receivable and cash management, aligned to support ecommerce accounting workflows and financial close processes. Configuration work emphasized integration points and automation rather than isolated ledger customization, reflecting the need to link transactional ecommerce data to financial modules.
The deployment was integrated with a broad commerce and fulfillment ecosystem, specifically listed as integrations with WMS SkuVault, Magento, CRM, fulfillment software, Ebay, Amazon, Rakuten, Costco.com and Tanga. The ecommerce architect owned systems integration and platform automation, orchestrating data flows between Microsoft Dynamics GP and order management, inventory and marketplace channels to support multi channel sales and fulfillment operations.
Operational scope covered ecommerce, marketing and fulfillment functions, with the ecommerce team responsible for customer experience, content cadence and channel expansion. Governance centered on the ecommerce architect maintaining master content planning and technical ownership of integration and automation, ensuring the ERP Financial system operated as the single source of financial truth for online sales channels.
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Nutiva AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Nutiva implemented Reamaze Live Chat on its consumer website. The Reamaze Live Chat deployment is delivered as an embedded web widget integrated into Nutiva's site hosted on GoDaddy, providing front end conversational interfaces under the Chatbots and Conversational AI category. Implementation focused on live chat embedding, real time messaging, and conversation persistence to capture customer interactions on product pages and checkout flows.
Configuration emphasized conversation management capabilities typical of the Chatbots and Conversational AI category, including canned responses, message routing to support agents, chat transcripts, and automated messaging workflows. Operational scope centers on customer service and e commerce support, with the platform used by front line support teams to handle product questions and order inquiries on the website. Governance and rollout standardized agent workflows and response templates to centralize conversational handling and maintain consistent service levels across web interactions.
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Nutiva Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Nutiva deployed Microsoft 365 as its Collaboration platform. The company uses Microsoft 365 on their website, visible in the site source, indicating an organization-level Microsoft 365 tenant tied to corporate domains and externally facing assets.
The implementation centers on Microsoft 365 core Collaboration capabilities, including cloud email and calendaring, team chat and meetings, document libraries, and personal file storage. Configuration and administration workstreams likely included tenant domain provisioning, user account provisioning, identity and access management, and content sharing and retention policies to support roughly 100 employees in a consumer packaged goods environment.
Operational coverage spans marketing, supply chain support, and corporate functions that manage product, customer, and partner communications. Governance narratives emphasize role-based access controls, shared library lifecycle management, and policy-driven collaboration workflows to control document sharing and internal communication across the organization.
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Nutiva eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Nutiva SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2014 | 2014 |
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Nutiva CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Nutiva PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Nutiva IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Nutiva CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Nutiva
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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IT Manager | Manager | IT | |
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Chief Executive Officer | CXO | Finance | |
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Director of Supply Chain Operation Planning | Director | Supply Chain | |
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Apps Being Evaluated by Nutiva Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nutiva IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nutiva digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Nutiva Technographics
Nutiva is a Consumer Packaged Goods organization based in United States,
with around 100 employees and annual revenues of $12.0 million.
Nutiva operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Reamaze Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Nutiva has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and GoDaddy.
Nutiva recently adopted applications including
Reamaze Live Chat in 2021, Shopify in 2021 and LoyaltyLion Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nutiva’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nutiva’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nutiva technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.