O2 Web Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by O2 Web and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 O2 Web employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that O2 Web has purchased the following applications: Metrics Watch for Marketing Analytics in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems O2 Web is running and its propensity to invest more and deepen its relationship with Metrics Watch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing O2 Web revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for O2 Web intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Metrics Watch | Legacy | Metrics Watch | Marketing Analytics | CRM | n/a | 2025 | 2025 |
In 2025, O2 Web (Canada) deployed Metrics Watch in the Marketing Analytics category to automate white label client reporting and social media marketing reports. The implementation centered on the Reports module within Metrics Watch, configuring template driven, scheduled email delivered, white label reports to produce recurring client performance packages. The setup emphasized automation of social media metrics aggregation and scheduled distribution to reduce manual assembly.
Operationally, Metrics Watch was embedded into client reporting workflows used by account teams and client services, centralizing report generation and cadence management. Governance changes included standardized report templates and scheduling policies to ensure consistent white label delivery, and staff responsibilities shifted from manual compilation to report review and client consultation. According to the vendor blog testimonial, the deployment saved many hours per month and freed staff to focus on client work.
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