Obility Consulting
308 SW 1st Ave, #401,
Portland, 97204, OR,
United States
Portland, 97204, OR,
United States
1 503-765-7581
Professional Services
Obility Consulting Technographics
Obility Consulting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Obility Consulting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Obility Consulting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Obility Consulting has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, PureABM for Account Based Marketing in 2016, Anaplan Platform for EPM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Obility Consulting is running and its propensity to invest more and deepen its relationship with Google , Demand Science , Zeotap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Obility Consulting revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Obility Consulting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Obility Consulting Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Obility Consulting implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Obility Consulting is a United States based professional services firm with about 60 employees, and the Google Workspace deployment is referenced in the company website source code, indicating an organizational reliance on the platform for business communication and document collaboration.
The Google Workspace implementation centers on standard Collaboration capabilities, including Gmail for corporate email, Calendar for scheduling, Drive and Shared Drives for centralized document storage, and Docs, Sheets and Slides for collaborative content creation. Administrative configuration reflects typical category practices, using the Google Workspace admin console for user provisioning, group management, access controls and basic device management to support mobile and remote staff.
Operationally the deployment supports companywide functions such as client delivery teams, marketing and internal operations, aligning Collaboration with professional services workflows. Governance is exercised through centralized account administration, group-based access controls and data retention settings within Google Workspace, and the public site reference to Google Workspace corroborates active use of the application across Obility Consulting.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Demand Science | Legacy | PureABM | Account Based Marketing | CRM | n/a | 2016 | 2016 |
In 2016 Obility Consulting implemented PureABM from Demand Science as its Account Based Marketing platform. The deployment supported the agency paid media function reporting to the CEO and was centered at the Little Rock site while servicing key B2B client accounts including Marketo, Axway, Apttus, and Tektronix.
PureABM was configured to support account centric workflows typical of Account Based Marketing, including account identification and audience targeting, campaign orchestration across performance channels, and centralized campaign analytics. Configuration emphasized integration with existing performance marketing channels and toolsets, and the implementation connected PureABM to AdWords, Bing, AdRoll, Facebook, LinkedIn, Twitter, Bizo, PureB2B, DialogTech call analytics, and SuperMetrics for reporting aggregation.
Operational governance focused on scalable process design and tactical compliance, with the implementation tied to departmental planning, standardized campaign playbooks, and skill building programs. Obility scaled the paid media team from 2 to 10 while company revenue doubled, and the rollout included training modules that drove improvements in MQLs, opportunity creation and cost metrics.
Rollout and adoption were measured through client retention and service quality metrics that were explicitly tracked during the program. The program contributed to sustained client retention outcomes, including greater than 75% client retention over a nine month period, less than 6% client loss in the final quarter of the tenure, and 100% retention for top revenue clients.
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anaplan | Legacy | Anaplan Platform | EPM | EPM | n/a | 2020 | 2020 |
In 2020, Obility Consulting implemented the Anaplan Platform to support corporate planning and financial modeling. The Anaplan Platform deployment is visible on the Obility website and aligns with EPM use cases for planning, budgeting, and scenario management.
The implementation centers on core EPM capabilities including driver based planning, multi‑dimensional modeling, centralized model repositories, scenario and what if planning, and dashboarding for management reporting. Configuration emphasis is on reusable planning models, calculation logic hosted in Anaplan, role based access controls, and model versioning to support iterative budget and forecast cycles.
Operational coverage targets finance and planning functions within the professional services business and extends to service delivery and resource allocation workflows. Governance practices described or implied include workspace administration, model change controls, and scheduled release cadences to manage model updates and user entitlements, with the Anaplan Platform serving as the single planning engine for connected planning across the firm.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Obility Consulting
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Obility Consulting Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Obility Consulting IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Obility Consulting digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Obility Consulting Technographics
Obility Consulting is a Professional Services organization based in United States,
with around 60 employees and annual revenues of $7.0 million.
Obility Consulting operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), PureABM and Anaplan Platform,
covering areas like Collaboration, Account Based Marketing and EPM.
Obility Consulting has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Demand Science and Anaplan.
Obility Consulting recently adopted applications including
Zeotap CDP in 2021, Oracle BlueKai in 2021 and Lotame DMP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Obility Consulting’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Obility Consulting’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Obility Consulting technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.