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Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Obility Consulting Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Demand Science Legacy PureABM Account Based Marketing CRM n/a 2016 2016 In 2016 Obility Consulting implemented PureABM from Demand Science as its Account Based Marketing platform. The deployment supported the agency paid media function reporting to the CEO and was centered at the Little Rock site while servicing key B2B client accounts including Marketo, Axway, Apttus, and Tektronix. PureABM was configured to support account centric workflows typical of Account Based Marketing, including account identification and audience targeting, campaign orchestration across performance channels, and centralized campaign analytics. Configuration emphasized integration with existing performance marketing channels and toolsets, and the implementation connected PureABM to AdWords, Bing, AdRoll, Facebook, LinkedIn, Twitter, Bizo, PureB2B, DialogTech call analytics, and SuperMetrics for reporting aggregation. Operational governance focused on scalable process design and tactical compliance, with the implementation tied to departmental planning, standardized campaign playbooks, and skill building programs. Obility scaled the paid media team from 2 to 10 while company revenue doubled, and the rollout included training modules that drove improvements in MQLs, opportunity creation and cost metrics. Rollout and adoption were measured through client retention and service quality metrics that were explicitly tracked during the program. The program contributed to sustained client retention outcomes, including greater than 75% client retention over a nine month period, less than 6% client loss in the final quarter of the tenure, and 100% retention for top revenue clients.
Customer Data Platform CRM 2021 2021
Customer Experience CRM 2019 2019
Data Management Platform CRM 2021 2021
Data Management Platform CRM 2021 2021
Data Management Platform CRM 2021 2021
Data Management Platform CRM 2021 2021
Data Management Platform CRM 2021 2021
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Leaseweb Legacy Leaseweb Cloud Application Hosting and Computing Services IaaS n/a 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2015 2015
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
EPM EPM 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2018 2018
IT Decision Makers and Key Stakeholders at Obility Consulting
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Obility Consulting Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Obility Consulting Technographics

Obility Consulting is a Professional Services organization based in United States, with around 60 employees and annual revenues of $7.0 million.

Obility Consulting operates a diverse technology stack with applications such as PureABM, Leaseweb Cloud and Google Workspace (Formerly Google G-Suite), covering areas like Account Based Marketing, Application Hosting and Computing Services and Collaboration.

Obility Consulting has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Demand Science, Leaseweb and Google.

Obility Consulting recently adopted applications including Zeotap CDP in 2021, Oracle BlueKai in 2021 and Lotame DMP in 2021, highlighting its ongoing modernization strategy.

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Our research team continuously updates Obility Consulting’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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