Objectivity Ltd.
9 Westwood House,
Coventry, x, CV4 8HS,
United Kingdom
Coventry, x, CV4 8HS,
United Kingdom
44 24 7642 0000
Professional Services
Objectivity Ltd. Technographics
Objectivity Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Objectivity Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Objectivity Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Objectivity Ltd. has purchased the following applications: Microsoft 365 for Collaboration in 2016, Hubspot CRM for CRM in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Objectivity Ltd. is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Objectivity Ltd. revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Objectivity Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Objectivity Ltd. Tech Stack and Enterprise Applications
Objectivity Ltd. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Objectivity Ltd. implemented Microsoft 365 as its Collaboration platform. The UK professional services firm with approximately 600 employees adopted Microsoft 365 to standardize collaboration, email, and document workflows across corporate and delivery teams. The implementation is publicly referenced on Objectivity’s website, confirming active use of Microsoft 365 within the company’s digital footprint.
Microsoft 365 was configured to provide core Collaboration capabilities, including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for personal file sync, and Microsoft Teams for real-time collaboration and meetings. Configuration work encompassed tenant-level provisioning, mailbox and site topology, and information governance controls aligned with Collaboration best practices for a mid-sized services firm.
Operational coverage extended across corporate functions and delivery teams in the United Kingdom, with centralized administration and identity management consistent with a cloud tenant model. The presence of Microsoft 365 on the public website suggests integration touchpoints for content publication and user access, and governance was organized through centralized admin controls and collaboration policy configuration to manage permissions and information lifecycle.
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Objectivity Ltd. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Objectivity Ltd. deployed Hubspot CRM to centralize web-sourced lead capture and contact management. Objectivity Ltd., a United Kingdom professional services firm with approximately 600 employees, uses Hubspot CRM as the primary system for capturing inquiries originating from its website.
The Hubspot CRM implementation emphasizes contact and company record management, deal pipeline configuration, and web form tracking to support marketing and sales workflows. Configuration includes standardized contact fields, pipeline stages for opportunity progression, and email engagement tracking to improve lead qualification and follow up.
Integration is focused on the company website where Hubspot CRM captures form submissions and behavioral signals, routing leads into marketing and sales queues. Operational coverage spans sales, marketing, and client engagement teams, using the CRM to coordinate outreach, qualification, and opportunity management across the organization in the United Kingdom.
Governance centered on centralizing customer records, defining ownership and handoff rules between marketing and sales, and establishing consistent pipeline and lifecycle workflows. The rollout prioritized web capture reliability and alignment of capture-to-qualification processes, with Hubspot CRM serving as the authoritative contact and pipeline system for web-driven demand.
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Objectivity Ltd. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Objectivity Ltd. deployed Microsoft Azure Cloud Services to host its public website. The deployment used Microsoft Azure Cloud Services within the Application Hosting and Computing Services category to provide scalable compute and storage for the site, reflecting a focused cloud hosting initiative for the corporate web presence of the United Kingdom professional services firm.
The implementation centered on platform-managed compute and object storage, applying virtual machine and platform as a service patterns to run the website application and serve static assets. Microsoft Azure Cloud Services delivered automated scaling, load balancing, and managed runtime capabilities to support the site architecture, along with platform-managed backups and durable storage consistent with Application Hosting and Computing Services functional expectations.
Operational ownership rested with web operations and engineering teams, aligning developer workflows with cloud provisioning and platform services. The deployment used Azure compute and storage constructs to segregate environments and enable continuous delivery, while centralized monitoring and logging were instrumented to maintain visibility and operational continuity for the public website.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Objectivity Ltd.
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Controller | Director | Finance | |
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Group Financial Controller | Director | Finance | |
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Senior Accounting Specialist | Manager | Finance | |
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Business Travel Coordinator | Manager | Operations | |
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Group Finance Director | Director | Finance | |
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Chief accountant of the group - Group Chief Accountant | CXO | Finance | |
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HR Director | Director | HR | |
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Director Digital Transformation Specialists | Manager | IT | |
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Public Sector Lead | Manager | Finance | |
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Owner | CXO | Finance | |
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Apps Being Evaluated by Objectivity Ltd. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Objectivity Ltd. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Objectivity Ltd. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Objectivity Ltd. Technographics
Objectivity Ltd. is a Professional Services organization based in United Kingdom,
with around 600 employees and annual revenues of $70.0 million.
Objectivity Ltd. operates a diverse technology stack with applications such as
Microsoft 365, Hubspot CRM and Microsoft Azure Cloud Services,
covering areas like Collaboration, CRM and Application Hosting and Computing Services.
Objectivity Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and HubSpot.
Objectivity Ltd. recently adopted applications including
Hubspot Marketing Automation in 2021, Microsoft Dynamics 365 Marketing in 2021 and Microsoft Azure CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Objectivity Ltd.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Objectivity Ltd.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Objectivity Ltd. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.