Obuddys Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Obuddys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Obuddys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Obuddys has purchased the following applications: EaseMyGrowth for Customer Engagement in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Obuddys is running and its propensity to invest more and deepen its relationship with EaseMyGrowth or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Obuddys revenues, which have grown to $59.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Obuddys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EaseMyGrowth | Legacy | EaseMyGrowth | Customer Engagement | CRM | n/a | 2024 | 2024 |
In 2024, Obuddys deployed EaseMyGrowth as its Customer Engagement application to implement QR-code driven customer engagement and campaign management across its retail operations in India. The implementation focused on capturing offline to digital scans and registrations to feed campaign orchestration and loyalty enrollment.
The EaseMyGrowth implementation used QR-code product tagging, scan to register flows, and rewards and loyalty campaign management modules described in EaseMyGrowth case study and product materials. Configuration work included QR code generation and placement rules, registration form workflows, and campaign segmentation controls to target promotions and reward entitlements. Analytics and scanning telemetry were instrumented to provide campaign performance visibility and support ongoing campaign iteration.
Operational scope covered store level QR-code signage and point of sale capture across Obuddys locations in India, with centralized campaign configuration to standardize offers and reward rules. Governance emphasized campaign lifecycle controls and data capture consistency to ensure registration accuracy and program eligibility enforcement. EaseMyGrowth cited a snacking client achieving a 17% plus scan rate and approximately 385,000 scans, a usage signal referenced in EaseMyGrowth materials.
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