Offerpop
360 Park Ave. S.AÂ 20th,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 646-435-0555
Communications
Offerpop Technographics
Offerpop Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Offerpop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Offerpop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Offerpop has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, DocuSign eSignature for Digital Signing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Offerpop is running and its propensity to invest more and deepen its relationship with Oracle , Google , Docusign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Offerpop revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Offerpop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Offerpop Tech Stack and Enterprise Applications
Offerpop ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Offerpop implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment focused on consolidating finance operations for the 200 employee communications firm under the ERP Financial category, aligning Offerpop Oracle NetSuite ERP with core finance and accounting functions.
The functional scope targeted standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, billing and revenue recognition workflows, fixed asset tracking, and financial reporting. Configuration work emphasized chart of accounts design, tax and currency settings, and automation of invoicing, journal entries, and receivables aging processes consistent with enterprise grade financial systems.
Governance and process changes accompanied the implementation, with role based access controls, segregation of duties rules, standardized close and reconciliation procedures, and system level audit trails to support month end close and compliance workflows. Operational ownership was consolidated within finance and accounting, establishing centralized control over transactional finance, billing, and financial reporting.
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Offerpop Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Offerpop implemented Google Workspace (Formerly Google G-Suite) to support Collaboration and internal communications functions. The deployment is recorded as in use on their website and was provisioned for the company’s US operations across core business units.
Google Workspace (Formerly Google G-Suite) was configured to provide core collaboration modules including Gmail for corporate email, Google Calendar for shared scheduling, Google Drive along with Docs, Sheets, and Slides for cloud-native document creation and version control, and Google Meet for real-time meetings. The Google Admin console was used for centralized user and group administration, domain configuration, and base access policy enforcement.
Operational scope covered company-wide collaboration across product, marketing, sales, and support teams, with accounts and groups organized to align to departmental workflows. Identity and access controls, group-based sharing policies, and centralized email routing and domain settings were applied to standardize governance and content access.
The implementation positions Offerpop to use Google Workspace as the primary Collaboration platform for content creation, file storage, and synchronous and asynchronous communication, with the application integrated into web-facing workflows on the Offerpop website. This configuration follows common Collaboration application patterns for a communications company of Offerpop’s size.
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Offerpop Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2018 | 2018 |
In 2018 Offerpop implemented DocuSign eSignature as a Digital Signing solution on its website. The deployment embedded DocuSign eSignature workflows in Offerpop's public web interface to enable customer facing electronic signature collection and to orchestrate externally initiated signing sessions.
The implementation uses core Digital Signing capabilities including embedded signing sessions, envelope creation and lifecycle management, template driven document assembly, authentication controls and full audit trails provided by DocuSign eSignature. Integration is executed at the web application layer, invoking DocuSign eSignature APIs to present signing interfaces and capture signed documents while relying on envelope metadata and audit records for transaction traceability. Operational governance emphasized standardized templates, access controls and signing workflow configuration to maintain consistent customer facing processes and signature compliance.
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Offerpop CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Offerpop PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
|
2012 | 2012 |
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Offerpop IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Offerpop
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Co-Founder / CMO | CXO | Finance | |
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CTO | CXO | Finance | |
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SVP Sales | VP | Sales | |
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Apps Being Evaluated by Offerpop Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Offerpop IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Offerpop digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Offerpop Technographics
Offerpop is a Communications organization based in United States,
with around 200 employees and annual revenues of $22.0 million.
Offerpop operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and DocuSign eSignature,
covering areas like ERP Financial, Collaboration and Digital Signing.
Offerpop has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Docusign.
Offerpop recently adopted applications including
Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and DocuSign eSignature in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Offerpop’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Offerpop’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Offerpop technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.