Oh Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Oh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Oh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oh has purchased the following applications: Trackdesk for Analytics and BI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oh is running and its propensity to invest more and deepen its relationship with Trackdesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oh revenues, which have grown to $63.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Trackdesk | Legacy | Trackdesk | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, Oh implemented Trackdesk to centralize affiliate and influencer tracking for its UK offering. Trackdesk is deployed as an Analytics and BI application and was selected to handle very high click volumes while consolidating affiliate and influencer operations.
Deployment focused on configuring Trackdesk's high volume tracking and affiliate management features to support influencer and referral programs, consolidating program administration and standardizing attribution workflows. Operational scope covered Oh's UK offering and the affiliate, influencer and referral marketing functions, with governance changes to centralize program management. The implementation reduced tracking costs and simplified program management as reported by Oh.
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