Olaplex
1187 Coast Village Rd, Suite 1-520,
Santa Barbara, 93108, CA,
United States
Santa Barbara, 93108, CA,
United States
1 310-691-0776
Consumer Packaged Goods
Olaplex Technographics
Olaplex Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Olaplex and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 174 Olaplex employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Olaplex has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Greenhouse ATS for Applicant Tracking System in 2020, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Olaplex is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Olaplex revenues, which have grown to $704.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Olaplex intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Olaplex Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Olaplex implemented Oracle NetSuite ERP to consolidate core financial and operational systems as the company scaled under new private equity ownership. The deployment was driven by a need to support multi-channel revenue flows across e-commerce, salon professional channels, and major retail partners, and to provide a SaaS-based platform for centralized financial control and reporting.
Oracle NetSuite ERP was configured to deliver core ERP Financial capabilities, including general ledger, accounts payable and receivable, consolidated financial reporting, and inventory and order management consistent with ERP Financial deployments. The implementation emphasized cloud-hosted configuration, standardized chart of accounts and transactional workflows, and automation of order-to-cash and procure-to-pay processes to align finance, accounting, and supply chain operations.
Integrations were a focal point of the program, with explicit adoption and orchestration of business applications such as Celigo for integration automation and Salesforce for CRM alignment. The NetSuite deployment was instrumented to exchange transactional and master data with retailer partners, manufacturers, distribution centers, and third-party platforms to support global distribution across more than 100 countries and channels including retail partners such as Sephora, Nordstrom, and Bloomingdale’s.
Governance and operationalization were formalized under a Sr. Director of Technology who was charged with scaling technology programs, building IT operations and help desk support, and establishing compliance, privacy, and change management processes. The role included vendor management for SaaS platforms, roadmap execution for cloud-based hosting and reporting, and cross-functional partnership with finance, supply chain, commerce, and executive leadership to institutionalize controls and operational SLAs.
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2018 | 2018 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2021 | 2021 |
|
|
|
|
|
Subscription and Recurring Billing | ERP Financial Management |
|
2019 | 2019 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2021 |
In 2020, Olaplex implemented Greenhouse ATS as its Applicant Tracking System. The deployment was driven by Talent & People Ops to optimize human resources and talent acquisition processes for a private equity backed, pre IPO global hair care brand that is now publicly traded on Nasdaq under the ticker OLPX.
Greenhouse ATS was configured to support requisition management, candidate pipelines, interview scheduling, structured interview kits, offer management workflows, and onboarding coordination consistent with Applicant Tracking System capabilities. The implementation was introduced alongside a company wide Human Resources intranet and the project management platform Asana to standardize requisition approvals, candidate communication templates, and hiring manager scorecards. Configuration emphasized reproducible hiring workflows and defined candidate stages to improve operational consistency.
The system supported full cycle recruitment activities managed by Talent & People Ops and used by hiring managers and the VP of HR from the Los Angeles, CA office. Operational scope included management of contingent search and executive retained search relationships, vetting processes, and the offer to onboarding handoff. Operations also involved liaison activity with the PEO Insperity for benefits, payroll, and leave of absence inquiries, coordinating front end HR touch points with recruitment workflows.
Governance and process changes included coaching hiring managers on equitable hiring practices, instituting standardized interview and evaluation procedures, and maintaining the HR intranet as the single source for hiring guidance. The rollout focused on building scalable hiring processes and systematizing offer to onboarding in partnership with hiring managers and HR leadership. Greenhouse ATS centralized Olaplex recruitment workflows as the Applicant Tracking System supporting talent strategy and operational scale.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Olaplex implemented Zoom for Audio Video and Web Conferencing on its corporate website to provide embedded real-time meeting access for both internal teams and external stakeholders. The Zoom deployment is surfaced directly on olaplex.com, leveraging cloud-hosted conferencing and a browser-embedded client to enable live audio and video sessions without requiring a separate desktop client install. Olaplex uses Zoom to support real-time meetings, browser-based participant access, screen sharing, and scheduled web session capabilities consistent with Audio Video and Web Conferencing functionality. The implementation covers marketing, customer experience, and corporate collaboration use cases, with governance focused on access provisioning, meeting controls, and web-embedded session flows to align conferencing access with site interactions and operational workflows.
|
|
|
|
|
Collaboration | Collaboration |
|
2014 | 2014 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce | eCommerce |
|
2014 | 2014 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
PR and Media Communication | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
PEO (Professional Employer Organization) | Professional Services |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Olaplex
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Olaplex Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Olaplex IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Olaplex digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Olaplex Technographics
Olaplex is a Consumer Packaged Goods organization based in United States,
with around 174 employees and annual revenues of $704.0 million.
Olaplex operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Zoom,
covering areas like ERP Financial, Applicant Tracking System and Audio Video and Web Conferencing.
Olaplex has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Zoom Video Communications.
Olaplex recently adopted applications including
StackPath CDN in 2022, Klarna Payments in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Olaplex’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Olaplex’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Olaplex technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.