Nashville, 37219, TN,
United States
Oliver Hospitality Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Oliver Hospitality and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 55 Oliver Hospitality employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oliver Hospitality has purchased the following applications: Amadeus Hotel Guest Management for Guest Management in 2023, Perplexity for Generative AI Platforms in 2024, GoDaddy Webmail for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oliver Hospitality is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , Perplexity , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oliver Hospitality revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oliver Hospitality intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Hotel Guest Management | Guest Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Oliver Hospitality deployed Amadeus Hotel Guest Management to power a targeted Black Friday 'Spin it to win it' CRM and marketing campaign that drove direct bookings and member engagement. The implementation used Amadeus Hotel Guest Management alongside Amadeus iHotelier and Metasearch capabilities, and the project is referenced with the Apps Category in internal case materials. The campaign was US based and executed by the hospitality marketing and reservations teams to prioritize direct channel revenue and loyalty activation.
Configuration focused on guest management automation and loyalty activation workflows, leveraging Amadeus Hotel Guest Management features to orchestrate member segments, offer distribution, and automated reservation capture. The solution was configured to trigger promotional entitlements and capture campaign attribution, enabling automated follow up and membership enrollment workflows consistent with Guest Management Solutions patterns. Technical setup emphasized cloud delivered CRM orchestration and marketing automation rather than on premise hosting.
Integrations implemented during the campaign connected Amadeus Hotel Guest Management with Amadeus iHotelier for booking fulfillment and with metasearch channels for offer syndication, enabling a closed loop from offer exposure to direct reservation. Operational coverage spanned marketing, revenue management, and front desk reservation workflows, with data flows supporting campaign performance reporting and guest profile enrichment. The implementation retained control in-house without a named systems integrator.
Governance centered on campaign level approval and membership communication policy, with automated rules in Amadeus Hotel Guest Management enforcing eligibility and offer cadence. Outcomes reported in Amadeus case materials include over $85,000 in direct booking revenue and more than 200 direct reservations during the campaign period, demonstrating the role of GMS driven automation and loyalty activation in campaign execution.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Perplexity | Legacy | Perplexity | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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