OLR
100 South 5th Street, Suite 850,
Minneapolis, 55402, MN,
United States
Minneapolis, 55402, MN,
United States
1 612-436-4970
Retail
OLR Technographics
OLR Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OLR and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 372 OLR employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
OLR has purchased the following applications: Microsoft 365 for Collaboration in 2016, DatoCMS for Content Management in 2019, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OLR is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Dato or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OLR revenues, which have grown to $67.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OLR intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OLR Tech Stack and Enterprise Applications
OLR Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, OLR implemented Microsoft 365 as its Collaboration platform. The presence of Microsoft 365 artifacts in the public website source confirms Microsoft 365 is used on their website and that collaboration tooling is surfaced to web-facing properties.
The implementation centers on standard Microsoft 365 Collaboration capabilities, with configuration consistent with Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for chat and meetings, and OneDrive for endpoint file sync. Microsoft 365 was provisioned to support core content collaboration and synchronous communications across the company.
Governance was organized at the tenant level with centralized identity and access controls, role-based provisioning, and administrative segmentation to support corporate, merchandising, and store operations. Operational scope emphasizes cross-functional collaboration workflows, centralized content management, and user lifecycle controls tied to the Microsoft 365 tenant.
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Collaboration | Collaboration |
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2018 | 2018 |
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OLR Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dato | Legacy | DatoCMS | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, OLR implemented DatoCMS to manage content on its public website. The deployment uses DatoCMS as a headless Content Management platform, providing API driven content delivery for the companys retail site in the United States. DatoCMS functions as the primary content store for product detail pages, category content, promotional assets, and media libraries.
Configuration work focused on content modeling, reusable modular page templates, structured fields and media asset management to support frequent merchandising and campaign updates. The implementation incorporated DatoCMS features such as content versioning, preview workflows and environment staging to support editorial coordination and staged releases.
Operational ownership resides with marketing and e commerce teams who author and approve live site content, while the front end consumes structured content via APIs for rendering. Governance introduced role based editorial permissions and formal content review processes to standardize publishing workflows and maintain content quality.
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OLR CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, OLR implemented Salesforce Sales Cloud to centralize retail sales processes and capture leads directly through its website. OLR uses Salesforce Sales Cloud to support Sales Automation,CRM,Sales Engagement across its United States retail operations.
The deployment focuses on core Sales Cloud functional modules including lead and opportunity management, contact and account management, activity tracking, and sales engagement workflows. Salesforce Sales Cloud was configured to support web-to-lead capture on OLR's website, routing online inquiries into opportunity pipelines and assigning follow-up tasks and automated notifications.
Architecturally the implementation follows a cloud-native SaaS model, with Salesforce Sales Cloud serving as the system of record for customer interactions and sales activities. Operational coverage centers on sales and e-commerce business functions, consolidating online and in-store customer touchpoints into a single CRM instance.
Governance was structured around standardized opportunity stages, centralized account ownership, and defined sales engagement processes to enforce consistent pipeline management and follow-up. Configuration and automation were used to reduce manual handoffs by embedding forms on the public website and routing leads into configured sales workflows.
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OLR IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at OLR
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by OLR Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from OLR IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the OLR digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD OLR Technographics
OLR is a Retail organization based in United States,
with around 372 employees and annual revenues of $67.0 million.
OLR operates a diverse technology stack with applications such as
Microsoft 365, DatoCMS and Salesforce Sales Cloud,
covering areas like Collaboration, Content Management and Sales Automation, CRM, Sales Engagement.
OLR has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Dato and Salesforce.
OLR recently adopted applications including
Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and DatoCMS in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of OLR’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates OLR’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete OLR technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.