Omega Brandess
626 Hanover Pike, Suite 102,
Hampstead, 21074, MD,
United States
Hampstead, 21074, MD,
United States
1 410-374-3250
Communications
Omega Brandess Technographics
Omega Brandess Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Omega Brandess and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Omega Brandess employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Omega Brandess has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, WooCommerce for eCommerce in 2021, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Omega Brandess is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Omega Brandess revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Omega Brandess intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Omega Brandess Tech Stack and Enterprise Applications
Omega Brandess ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Omega Brandess implemented Oracle NetSuite ERP to centralize core accounting and finance processes, adopting a cloud-native ERP Financial platform for its United States operations. The implementation was positioned to provide a single system of record for transactional finance data and statutory reporting for the company’s small finance organization.
Configuration work focused on core financial modules within Oracle NetSuite ERP, including general ledger, accounts receivable, accounts payable, billing and cash management, with fixed asset tracking and standard order-to-cash and procure-to-pay workflows enabled. The deployment included a tailored chart of accounts for the single legal entity, recurring invoice automation for subscription or repeat billing, and role based access controls to segregate duties across accounting and operations staff.
Operationally the system was used by finance and operations teams across Omega Brandess, with bank account connectivity configured for transaction reconciliation and electronic payments, and standard integration points prepared for payroll and tax reporting feeds where needed. Data governance emphasized transaction audit trails and transactional controls built into Oracle NetSuite ERP to support month end close and statutory record keeping.
Rollout followed a phased approach for a small user base, combining targeted training for the core finance team and updates to AP and AR workflows to align approvals to the new system. Governance changes included formalized month end close procedures and documented user roles and permissions within the ERP Financial environment, preserving traceability of accounting entries and compliance oriented controls.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Omega Brandess eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Omega Brandess deployed WooCommerce provided by Automattic as its storefront solution on omegabrandess.com. The implementation places WooCommerce squarely in the eCommerce category as the site native commerce and order capture layer for the company website.
The WooCommerce implementation is configured as the embedded eCommerce layer of the corporate website, handling product catalog management, shopping cart and checkout workflows, product page merchandising, pricing controls, and order management. Configuration and administration responsibilities are centralized with site administrators who manage catalog updates, promotions, and order processing, while the deployment serves marketing and sales functions for customer facing commerce and back office order handling.
|
Omega Brandess CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Omega Brandess deployed Automattic Jetpack CRM as its CRM on the company website. Automattic Jetpack CRM is installed site-side to centralize contact records and to capture inbound inquiries directly from web forms into a single customer data store.
Configuration emphasizes core CRM capabilities common to the category, including contact management, web form lead capture, basic email activity logging, segmentation for outreach, and lightweight pipeline or deal tracking. The implementation is consistent with a small business footprint, configured to support simple workflows rather than enterprise orchestration.
The deployment is embedded in the public website as the primary capture and customer record system, supporting marketing, sales, and client services for a 30 person Communications firm headquartered in the United States. Integrations are focused on the website capture layer, with operational use centered on teams that handle client acquisition and ongoing customer communications.
Governance is organized around site administrator controls and user role assignments to manage contact data and form routing, with staged adoption across internal teams to consolidate inbound interactions. The narrative reflects a compact, site-integrated CRM architecture using Automattic Jetpack CRM for CRM business functions.
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Omega Brandess IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Omega Brandess
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director of Sales | Director | Finance | |
|
|
|
Owner | CXO | Finance | |
|
|
|
International Sales | CXO | Finance | |
|
Apps Being Evaluated by Omega Brandess Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Omega Brandess IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Omega Brandess digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Omega Brandess Technographics
Omega Brandess is a Communications organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
Omega Brandess operates a diverse technology stack with applications such as
Oracle NetSuite ERP, WooCommerce and Automattic Jetpack CRM,
covering areas like ERP Financial, eCommerce and CRM.
Omega Brandess has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Automattic.
Omega Brandess recently adopted applications including
WooCommerce in 2021, Automattic Jetpack CRM in 2021 and Intuit Mailchimp in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Omega Brandess’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Omega Brandess’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Omega Brandess technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.