ONE Marketing A/S
ONE Marketing A/S Technographics
ONE Marketing A/S Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ONE Marketing A/S and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 ONE Marketing A/S employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ONE Marketing A/S has purchased the following applications: Adobe WorkFront for Business Process Management in 2020, DataRobot Cloud for ML and Data Science Platforms in 2017, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ONE Marketing A/S is running and its propensity to invest more and deepen its relationship with Adobe Systems , DataRobot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ONE Marketing A/S revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ONE Marketing A/S intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ONE Marketing A/S Tech Stack and Enterprise Applications
ONE Marketing A/S ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe WorkFront | Business Process Management | ERP Services and Operations | n/a | 2020 | 2020 |
ONE Marketing A/S implemented Adobe WorkFront in 2020, deploying the application as its Business Process Management platform. Adobe WorkFront is surfaced on their public website and is positioned to support marketing operations and campaign production workflows for the 90 person media firm.
Configuration work focused on core Business Process Management capabilities common to Adobe WorkFront, including project and task orchestration, workflow automation for approvals, resource scheduling, and centralized work intake. The Adobe WorkFront implementation was aligned to standardize project templates, automate recurring production steps, and assign task-level responsibilities across creative and account teams.
The deployment is surfaced on the ONE Marketing A/S website to support web-based intake and client facing status visibility, while operational coverage extends across marketing operations, creative production, and account management. The implementation narrative emphasizes Adobe WorkFront as the central work management layer, coordinating campaign planning, proofing cycles, and delivery milestones without specifying external system integrations.
Governance work established role based access, staged approval gates, and a centralized intake process to reduce ad hoc request handling, with a phased rollout across internal teams. Training and workflow documentation accompanied the configuration to reinforce standardized processes and consistent use of Adobe WorkFront for campaign and production tasks.
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ONE Marketing A/S AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DataRobot | Legacy | DataRobot Cloud | ML and Data Science Platforms | AI Development | n/a | 2017 | 2018 |
In 2017, ONE Marketing A/S implemented DataRobot Cloud as a platform to pilot machine learning for email marketing with DR Koncerthuset. The engagement used ML and Data Science Platforms capabilities to evaluate personalized communications and predictive modeling aligned to ticket sales.
ONE developed a data mart for DR Koncerthuset that consolidated the subscriber list and event attendance histories, and this data mart served as the primary training and scoring source for DataRobot Cloud. Within DataRobot Cloud the team executed feature engineering, automated model selection and scoring workflows to generate customer level propensity outputs and content personalization signals. Model outputs were applied to personalize email communications and to establish measurement of impact on ticket sales.
The initiative was organized as a pilot with an existing customer to validate machine learning use cases within the marketing function, focusing operationally on subscriber segmentation and campaign personalization. Governance centered on dataset curation in the data mart and iterative model validation inside DataRobot Cloud, with marketing stakeholders responsible for campaign execution. The case documents the implementation architecture linking a curated data mart to DataRobot Cloud for predictive model building and scoring in support of email marketing and ticket sales measurement.
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ONE Marketing A/S Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, ONE Marketing A/S implemented Microsoft 365 as its primary Collaboration platform. Public references on the company website indicate Microsoft 365 is employed in web facing workflows and to surface corporate content alongside internal productivity tools.
The deployment follows a cloud centric Collaboration configuration sized for a 90 person media firm, provisioning enterprise email, document collaboration, shared calendars, and team communication to marketing, client services, and operations. Administrative governance emphasizes centralized user provisioning, role based access controls, and tenant level configuration to support content publishing and internal collaboration across the company in Denmark. Microsoft 365 is explicitly referenced on the ONE Marketing A/S site and serves as the core Collaboration application for corporate communications and content workflows.
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ONE Marketing A/S CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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ONE Marketing A/S PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Transactional Email | PaaS |
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2019 | 2019 |
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ONE Marketing A/S IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ONE Marketing A/S
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CPO | CXO | Finance | |
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CIO | CXO | Finance | |
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Apps Being Evaluated by ONE Marketing A/S Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ONE Marketing A/S IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ONE Marketing A/S digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ONE Marketing A/S Technographics
ONE Marketing A/S is a Media organization based in Denmark,
with around 90 employees and annual revenues of $10.0 million.
ONE Marketing A/S operates a diverse technology stack with applications such as
Adobe WorkFront, DataRobot Cloud and Microsoft 365,
covering areas like Business Process Management, ML and Data Science Platforms and Collaboration.
ONE Marketing A/S has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, DataRobot and Microsoft.
ONE Marketing A/S recently adopted applications including
Adobe WorkFront in 2020, Twilio Segment in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ONE Marketing A/S’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ONE Marketing A/S’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ONE Marketing A/S technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.