Online Brands Nordic Technographics
Online Brands Nordic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Online Brands Nordic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13 Online Brands Nordic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Online Brands Nordic has purchased the following applications: Wikinggruppen for eCommerce in 2009, Converdiant Platform for Customer Analytics in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Online Brands Nordic is running and its propensity to invest more and deepen its relationship with Wikinggruppen , Converdiant , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Online Brands Nordic revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Online Brands Nordic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Online Brands Nordic Tech Stack and Enterprise Applications
Online Brands Nordic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wikinggruppen | Legacy | Wikinggruppen | eCommerce | eCommerce | n/a | 2009 | 2009 |
In 2009 Online Brands Nordic implemented Wikinggruppen on its public website trendcarpet.se, establishing Wikinggruppen as the company storefront platform for eCommerce. Wikinggruppen functions as the online storefront, product catalog and checkout engine, supporting retail commerce for the Sweden based site and serving core business functions including merchandising, online sales and order capture.
Configuration emphasizes catalog management, pricing rules, content management and a web native checkout flow, reflecting typical eCommerce platform modules deployed for small retailers. Operational ownership is centered on a compact internal web and sales team that manages product listings, content updates and order workflows for the single site deployment, with governance oriented around site level publishing and transactional operations.
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Online Brands Nordic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Converdiant | Legacy | Converdiant Platform | Customer Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Online Brands Nordic implemented Converdiant Platform for Customer Analytics on its public website, Trendcarpet.se. The Converdiant Platform is embedded on the site to capture customer interaction and behavioral signals for marketing and e-commerce analysis.
Deployment is executed via a site-level tag that captures event-level data including page views, clicks, and form interactions, which are forwarded to the Converdiant Platform for cloud-based processing. Implemented functional capabilities align with Customer Analytics workflows, including event tracking, session analytics, behavioral segmentation, funnel analysis, and customer profile enrichment.
The implementation is scoped to support marketing and e-commerce business functions, with configuration and tag management handled by the web or marketing team at Online Brands Nordic. Governance emphasis is on event taxonomy, data controls, and alignment of collected signals to campaign and on-site personalization use cases.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Online Brands Nordic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019 Online Brands Nordic deployed Microsoft Azure Cloud Services to host its consumer-facing website Trendcarpet.se. The company uses Microsoft Azure Cloud Services for Application Hosting and Computing Services, centralizing web application hosting, compute, and asset storage for the Sweden based retailer. The implementation is focused on supporting the online storefront and content delivery for the small e-commerce operation.
The architecture aligns with common cloud hosting patterns, combining scalable compute for the application tier, object storage for site assets, and managed platform services for application runtime and SSL termination. Operational scope covers the customer facing web storefront and associated content management workflows, with configuration and tenant level access managed within a single Azure subscription. The narrative reflects an infrastructure centric deployment of Microsoft Azure Cloud Services for application hosting and computing needs of Online Brands Nordic.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Online Brands Nordic
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Online Brands Nordic Executives
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