Sunnyvale, 94085, CA,
United States
Ooma Technographics
Ooma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ooma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 383 Ooma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ooma has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Greenhouse ATS for Applicant Tracking System in 2023, alive5 Live Chat for Chatbots and Conversational AI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ooma is running and its propensity to invest more and deepen its relationship with Oracle , Emburse , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ooma revenues, which have grown to $192.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ooma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ooma Tech Stack and Enterprise Applications
Ooma ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Ooma implemented Oracle NetSuite ERP as its core financial system, standardizing accounting and payables workflows under the ERP Financial category. The deployment centralized Accounts Payable, General Ledger, travel and expense recording, and corporate payment processing for the corporate finance organization.
Configuration focused on Accounts Payable modules, expense management, general ledger posting, and month-end journal automation, with controls applied to invoice entry, Travel and Entertainment audits, prepaid amortization, and accrued expense accounting. Oracle NetSuite ERP was the system of record for preparing and recording month-end journal entries for Accounts Payable, Accrued Expenses, Prepaid Amortization, and Travel and Entertainment Expense reports.
Operational coverage included daily invoice review by an AP lead who managed two Accounts Payable Specialists, validation of invoices entered into NetSuite for policy compliance, and reconciliation activities across AP Aging, accrued expenses, carrier deposit accounts, prepaids, and corporate credit card accounts. Corporate credit card transactions were uploaded monthly into NetSuite and year-end 1099s were prepared and submitted from the system, while payments and wire transfers to domestic and international vendors were prepared through SVB online banking with payment processing executed through NetSuite.
Governance centered on enforcing internal controls and communicating policy requirements across employees of all levels, with AP dispute resolution procedures and documented approval paths for exceptions. The implementation embedded reconciliations and audit checkpoints into month-end routines and used NetSuite workflows to track T&E approvals, invoice accuracy checks, and corrective actions recommended by AP leadership.
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Expense Management | ERP |
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2014 | 2014 |
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Ooma HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
In 2023, Ooma implemented Greenhouse ATS as its Applicant Tracking System on its website. Greenhouse ATS is embedded in Ooma's public careers pages to manage job postings, candidate sourcing, application intake, interview orchestration, and offer workflows. The deployment centralizes requisition management and candidate pipelines for Ooma's recruiting and HR teams.
Configuration emphasizes structured interview stages, candidate scorecards, automated communication templates, and career site application flows to standardize selection workflows. Operational coverage is focused on recruiting and human resources functions, where Greenhouse ATS governs approval routing, requisition ownership, and unified candidate records within the website driven hiring experience.
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Ooma AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| alive5 | Legacy | alive5 Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011, Ooma implemented alive5 Live Chat on its public website. Ooma deployed alive5 Live Chat within the Chatbots and Conversational AI category to provide website-based customer engagement and support, connecting web visitors to live agents and conversational interfaces.
The alive5 Live Chat deployment centered on an embedded website chat widget delivering real-time messaging, session transcripts, canned responses, and agent routing to support and sales teams. Configuration emphasized agent presence, chat queuing, and conversation history to maintain continuity across visitor sessions, reflecting standard Chatbots and Conversational AI functional workflows.
Operational scope focused on Ooma's customer support and online sales functions on the corporate website. Governance included defined chat handling workflows and escalation paths to asynchronous channels, with administrative controls accessed through the alive5 Live Chat management console, tying Ooma, alive5 Live Chat, Chatbots and Conversational AI, and customer engagement on the website.
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Ooma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Ooma Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Ooma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Caller ID | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Ooma ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Ooma TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Ooma PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Ooma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Ooma CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Ooma
Apps Being Evaluated by Ooma Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||