Open Road BMW of Edison Technographics
Open Road BMW of Edison Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Open Road BMW of Edison and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Open Road BMW of Edison employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Open Road BMW of Edison has purchased the following applications: PayTrace Online Payments for Payment Processing in 2018, FreeWheel Demandsuite for Agency Management in 2024, CarNow MessageNow for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Open Road BMW of Edison is running and its propensity to invest more and deepen its relationship with PayTrace , FreeWheel, A Comcast Company , CDK Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Open Road BMW of Edison revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Open Road BMW of Edison intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Open Road BMW of Edison Tech Stack and Enterprise Applications
Open Road BMW of Edison ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayTrace | Legacy | PayTrace Online Payments | Payment Processing | ERP | n/a | 2018 | 2018 |
In 2018 Open Road BMW of Edison implemented PayTrace Online Payments to handle Payment Processing at the dealership. Deployment focused on front desk and sales reception workflows where staff collected vehicle registration and DMV related fees, and supported a team of approximately 10 customer-facing professionals responsible for appointment scheduling and plate distribution.
PayTrace Online Payments was configured as the payment gateway and transaction processing layer, providing card present and card not present processing, tokenization, and electronic receipt generation consistent with Payment Processing solutions. The implementation integrated with CDK and Reynolds for transaction posting and record keeping, and operated alongside the dealership's internal account management software to support reconciliation and receipt tracking.
Operational coverage included sales reception, customer scheduling, and accounting where PayTrace Online Payments was used to process and record payments for registrations and related services. Governance and process practices emphasized monitoring sales documentation, balancing employee availability with customer appointments, and training new team members on the integrated payment and account management workflow.
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Open Road BMW of Edison ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
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Dealership Management | ERP Services and Operations |
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2018 | 2018 |
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Dealership Management | ERP Services and Operations |
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2018 | 2018 |
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Open Road BMW of Edison AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CarNow | Legacy | CarNow MessageNow | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Open Road BMW of Edison eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Open Road BMW of Edison CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Lead Generation | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2024 | 2024 |
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Open Road BMW of Edison IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Open Road BMW of Edison
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Open Road BMW of Edison Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||