Openbravo
Paseo Santxiki, 1,
Pamplona, 31192,
Spain
Pamplona, 31192,
Spain
34 948 287 507
Professional Services
Openbravo Technographics
Openbravo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Openbravo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Openbravo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Openbravo has purchased the following applications: Moodle LMS for Learning and Development in 2013, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Openbravo is running and its propensity to invest more and deepen its relationship with Moodle , HubSpot , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Openbravo revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Openbravo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Openbravo Tech Stack and Enterprise Applications
Openbravo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2013 | 2013 |
Openbravo implemented Moodle LMS in 2013 to support Learning and Development, deploying the Moodle LMS instance directly on its corporate website to deliver training content to both employees and external users. The 2013 deployment situates Moodle LMS as the primary Learning and Development platform for course delivery and content publishing at Openbravo, a professional services firm headquartered in Spain.
The Moodle LMS implementation emphasizes standard learning management capabilities, including course catalog and lifecycle management, content repository and multimedia delivery, enrollment and cohort management, assessment engines and quizzes, learner progress tracking, and reporting dashboards. Configuration work focused on course structure, role-based access controls for instructors and learners, and modular course templates to support professional services training formats.
Operationally the Moodle LMS instance was hosted as a web-accessible site embedded within Openbravo.com, enabling public access for client-facing training alongside internal employee learning. The deployment model prioritized a web-hosted architecture consistent with Moodle LMS best practices, and access flows were organized to separate internal cohorts from external customer enrollments while using the corporate website as the primary entry point.
Governance for the Moodle LMS at Openbravo was organized around central training administrators and designated course owners within the professional services organization, with content publication and enrollment workflows managed through the platform’s administrative consoles. The implementation concentrates on process standardization for course creation, ongoing content maintenance, and role-based administration to sustain Learning and Development operations via Moodle LMS.
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Openbravo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Openbravo implemented Hubspot Live Chat on its public website. Hubspot Live Chat is used as a Chatbots and Conversational AI application to manage inbound customer engagement and lead capture at the web channel level. The deployment is a SaaS, web embedded chat widget hosted through HubSpot, with configuration centered on conversational flow design, automated greetings and real time routing. Implementation activities emphasized widget placement, conversation scripting and qualification flows for initial contact handling.
Functional configuration included bot-driven qualifying questions, canned responses and human agent handoff, consistent with Chatbots and Conversational AI workflows. Operational coverage is the company website and the capability is used by sales and customer support teams for first contact handling and lead qualification. Administration and governance were executed within HubSpot account settings, using routing rules and conversation ownership to align chat traffic to internal agents. This positions Openbravo Hubspot Live Chat as a Chatbots and Conversational AI application supporting customer support and sales lead capture functions.
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Openbravo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Openbravo implemented Adobe Connect for Audio Video and Web Conferencing on its public website. The deployment positioned Adobe Connect to provide web conferencing, webinar, and client meeting capabilities to support sales demonstrations, customer training, and professional services engagement.
Adobe Connect was configured to present branded meeting rooms and on demand recordings, leveraging core Audio Video and Web Conferencing capabilities such as persistent virtual rooms, screen sharing, rich media playback, session recording, and attendee management. The implementation focused on embedding Adobe Connect into site pages so visitors could register and join sessions directly from openbravo.com.
Operational coverage emphasized external facing functions including marketing communications, client workshops, and remote product demonstrations, with the application surfaced on the website as the primary conferencing channel. Governance and event workflows were aligned to web publishing and event scheduling processes, emphasizing content management and access controls consistent with standard web conferencing administration.
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Collaboration | Collaboration |
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2013 | 2013 |
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Openbravo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Openbravo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Openbravo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Openbravo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Openbravo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Openbravo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Openbravo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Openbravo Technographics
Openbravo is a Professional Services organization based in Spain,
with around 180 employees and annual revenues of $34.0 million.
Openbravo operates a diverse technology stack with applications such as
Moodle LMS, Hubspot Live Chat and Adobe Connect,
covering areas like Learning and Development, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Openbravo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Moodle, HubSpot and Adobe Systems.
Openbravo recently adopted applications including
WooCommerce in 2020, HubSpot Ads in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Openbravo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Openbravo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Openbravo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.