Wellington, 6011,
New Zealand
Optimal Workshop Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Optimal Workshop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Optimal Workshop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Optimal Workshop has purchased the following applications: Holistics BI Platform for Analytics and BI in 2021, Zoom for Audio Video and Web Conferencing in 2025, Vimeo Online Video Editor for Video Editing in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Optimal Workshop is running and its propensity to invest more and deepen its relationship with Holistics Software , Zoom Video Communications , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Optimal Workshop revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Optimal Workshop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Holistics Software | Legacy | Holistics BI Platform | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Optimal Workshop implemented the Holistics BI Platform to build a governed self service analytics platform for product and UX research teams. The New Zealand deployment centralized key metrics as a single source of truth and enabled a two person data team to scale metrics and exploration across the company.
Holistics BI Platform was configured to provide a governed analytics layer, a central metrics repository, interactive dashboards and ad hoc exploration tools consistent with Analytics and BI best practices. Data modeling and metric definitions were implemented in the platform to standardize calculations and enable repeatable reporting across product and UX research workflows. Scheduled reporting and embedded visualization capabilities were used to operationalize insights for product managers and researchers.
The deployment surfaced data from other source systems to the Holistics BI Platform, which Optimal Workshop cited as a factor in reducing external licensing costs by centralizing queries and reports. Operational coverage included New Zealand teams and extended to cross functional stakeholders, achieving over 90% adoption across the company.
Governance controls were embedded in the platform through centralized metric definitions, access controls and a small data team that managed model changes and curated exploration workspaces. The two person data team served as the governance hub, enabling broad self service while maintaining a single source of truth for product and UX research metrics.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2025 | 2025 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Survey and Questionnaire | Collaboration |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vimeo | Legacy | Vimeo Online Video Editor | Video Editing | Content Management | n/a | 2010 | 2010 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2022 | 2022 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2008 | 2008 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2011 | 2011 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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