Optimizely (formerly Episerver)
119 5th Ave 7th floor,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 603-594-0249
Professional Services
Optimizely (formerly Episerver) Technographics
Optimizely (formerly Episerver) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Optimizely (formerly Episerver) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Optimizely (formerly Episerver) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Optimizely (formerly Episerver) has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Optimizely (formerly Episerver) is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Zuora or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Optimizely (formerly Episerver) revenues, which have grown to $425.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Optimizely (formerly Episerver) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Optimizely (formerly Episerver) Tech Stack and Enterprise Applications
Optimizely (formerly Episerver) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Optimizely implemented Oracle NetSuite ERP to manage core accounting and financial management functions. The Oracle NetSuite ERP deployment was scoped to address ERP Financial requirements across Optimizely's finance and accounting organization within its professional services business.
The implementation concentrated on configuring core financial modules including general ledger, accounts payable, accounts receivable, fixed assets, revenue accounting and financial reporting, reflecting standard ERP Financial capabilities. Configuration focused on a centralized chart of accounts, role based access control and automated period close workflows to standardize reconciliations and month end processing.
Deployment followed a cloud based SaaS architecture consistent with Oracle NetSuite ERP delivery, enabling consolidated transaction processing and multi entity bookkeeping typical for ERP Financial systems. Governance and process changes included standardized accounting policies, controlled user provisioning and a staged rollout across finance teams to align operational procedures with the new system.
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Payment Processing | ERP |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP |
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2018 | 2018 |
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Optimizely (formerly Episerver) AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Optimizely implemented Drift AI Chatbot as a web-facing conversational layer, deploying the Drift AI Chatbot on its public site to support customer engagement and lead qualification within the Chatbots and Conversational AI category. The deployment targeted the customer-facing web estate and was positioned to support marketing and sales functions, using embedded site tooling to capture intent, surface contextual messaging, and route qualified inquiries toward human follow up when required.
Configuration focused on conversational playbooks, lead capture forms, session-based handoff triggers and centralized deployment of the chat widget, with runtime execution occurring in the browser through an embedded script. Operational ownership rested with digital marketing and revenue operations, who managed message flows, training content for the bot and staged rollouts across site sections, while analytics instrumentation tracked conversational events for downstream reporting.
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Optimizely (formerly Episerver) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Optimizely implemented Google Workspace (Formerly Google G-Suite) as its cloud-based Collaboration platform for corporate productivity across the organization. Google Workspace (Formerly Google G-Suite) serves as the primary Collaboration application supporting email, calendaring, document creation and real-time editing, file storage and conferencing for Optimizely’s employee base and professional services operations.
The implementation centers on standard Google Workspace functional modules, including Gmail, Calendar, Drive, Docs, Sheets, Slides and Meet, with the Google Workspace admin console used for centralized user provisioning, domain management and access controls. Operational governance appears oriented to enterprise administration patterns common to Collaboration deployments, including delegated administration and policy-based account management to support distributed teams across product, engineering, marketing and client-facing services.
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Collaboration | Collaboration |
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2021 | 2021 |
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Optimizely (formerly Episerver) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Optimizely (formerly Episerver) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2014 | 2014 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2010 | 2010 |
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Marketing Analytics | CRM |
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2010 | 2010 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Optimizely (formerly Episerver) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Optimizely (formerly Episerver) TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Optimizely (formerly Episerver) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Optimizely (formerly Episerver) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Optimizely (formerly Episerver) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Optimizely (formerly Episerver)
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Founder & CEO | CXO | Finance | |
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Co-founder & CTO | CXO | Finance | |
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Interim CFO | CXO | Finance | |
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Head of Legal, Americas | Director | Legal | |
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Senior Director Human Resources | Director | HR | |
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Manager, Human Resources | Manager | HR | |
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Chief People Officer | CXO | HR | |
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Apps Being Evaluated by Optimizely (formerly Episerver) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Optimizely (formerly Episerver) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Optimizely (formerly Episerver) digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Optimizely (formerly Episerver) Technographics
Optimizely (formerly Episerver) is a Professional Services organization based in United States,
with around 1500 employees and annual revenues of $425.0 million.
Optimizely (formerly Episerver) operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Drift AI Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Optimizely (formerly Episerver) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Drift and Google.
Optimizely (formerly Episerver) recently adopted applications including
Zoominfo Platform in 2022, Stripe Payments in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Optimizely (formerly Episerver)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Optimizely (formerly Episerver)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Optimizely (formerly Episerver) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.