Oriflame India
M-10, Ground Floor, South Extension II,
New Delhi, 110049,
India
New Delhi, 110049,
India
91 11 4040 9000
Retail
Oriflame India Technographics
Oriflame India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Oriflame India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6056 Oriflame India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oriflame India has purchased the following applications: IFS ERP for ERP Financial in 2014, Sitecore CMS for Web Content Management in 2022, SALESmanago for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oriflame India is running and its propensity to invest more and deepen its relationship with IFS , Clover , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oriflame India revenues, which have grown to $1.28 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oriflame India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Oriflame India Tech Stack and Enterprise Applications
Oriflame India ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IFS | Legacy | IFS ERP | ERP Financial | ERP | n/a | 2014 | 2015 |
In 2014, Oriflame India implemented IFS ERP to establish a consolidated ERP Financial platform for its market finance and commercial operations. The implementation targeted finance, commercial product costing and inventory accounting across Oriflame India, with operational coverage extending to India, Indonesia and China and direct stewardship of a commercial finance team of roughly 45 FTE.
The IFS ERP deployment included core financial modules and configuration for inventory accounting, revenue recognition, product costing and landed cost calculation, alongside month end, quarter end and year end close processes. The implementation also embedded product costing capabilities in IFS, periodic balance sheet reconciliations, cash flow statement preparation and integrations with forecasting workflows such as TM1, while reporting and margin analytics were surfaced via Power BI corporate dashboards and a Margin Tool.
Operational integrations and system co usage are explicit in the environment, with quotations and purchase order automation routed through JDA and Ariba for third party suppliers, and finance reporting and margin analysis conducted in combination with Clover and Orisales alongside IFS ERP. Day to day accounting and transactional processing were coordinated with an external accounting service provider, aligning procurement, third party manufacturing costing and commercial localization processes into the IFS ERP flow.
Governance and process changes centered on establishing month end and audit discipline, the internal audit, group audit and statutory audit processes, and a rolling forecast and budgeting cadence for the commercial division. The rollout included creation of local control processes to reduce data errors, implementation of a landed cost model and product costing in IFS, and program level initiatives such as the Made in India local sourcing model that delivered explicit margin improvement via product mix optimization and AIFTA related sourcing benefits.
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Payment Processing | ERP |
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2019 | 2019 |
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Oriflame India Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Oriflame India implemented Sitecore CMS on its consumer-facing website to centralize web publishing and support digital marketing operations. The deployment positions Sitecore CMS as the primary Web Content Management platform for Oriflame India, aligning content management with website editorial, campaign execution, and customer-facing page delivery.
The implementation centers on core Web Content Management capabilities including structured content authoring, template and component management, publishing workflows, media asset management, and on-page personalization and experience editing consistent with Sitecore CMS capabilities. Configuration work focused on content lifecycle controls and role based authoring, enabling marketing and web publishing teams to create, review, and publish localized content for the India site.
Governance and operational practices were established around editorial ownership, approval workflows, and staged publishing to production, supporting repeatable content release cycles for the website. Sitecore CMS is actively used on Oriflame India web properties to consolidate content operations and drive coordinated web and marketing content delivery.
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Oriflame India CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SALESmanago | Legacy | SALESmanago | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Oriflame India deployed SALESmanago for Marketing Automation on their website. The implementation uses SALESmanago to capture web behavioral data and support campaign orchestration, delivering email marketing automation, behavioral segmentation, on-site personalization, and lifecycle workflow capabilities typical of Marketing Automation platforms. The deployment is centered on the website as the primary data capture and engagement surface, enabling unified visitor profiling and automated campaign triggers based on site interactions.
Operational ownership for the SALESmanago implementation resides with Oriflame India marketing and e-commerce functions, focusing on lead capture, customer lifecycle nurturing, and conversion-oriented campaign management. Configurations emphasize segmentation, automated journeys, and personalization rules to align on-site content and outbound messaging with observed customer behavior, while governance and workflow coordination are organized around marketing operations and campaign teams to manage templates, segments, and automation rules.
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IT Decision Makers and Key Stakeholders at Oriflame India
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Oriflame India Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Oriflame India IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Oriflame India digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Oriflame India Technographics
Oriflame India is a Retail organization based in India,
with around 6056 employees and annual revenues of $1.28 billion.
Oriflame India operates a diverse technology stack with applications such as
IFS ERP, Sitecore CMS and SALESmanago,
covering areas like ERP Financial, Web Content Management and Marketing Automation.
Oriflame India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IFS, Sitecore and SALESmanago.
Oriflame India recently adopted applications including
Sitecore CMS in 2022, SALESmanago in 2022 and Clover BluePay in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Oriflame India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Oriflame India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Oriflame India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.