Orthology Inc
120 W 23rd Street,
New York, 10011, NY,
United States
New York, 10011, NY,
United States
1 212-320-9797
Leisure and Hospitality
Orthology Inc Technographics
Orthology Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Orthology Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Orthology Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Orthology Inc has purchased the following applications: Domo for Analytics and BI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Orthology Inc is running and its propensity to invest more and deepen its relationship with Domo , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Orthology Inc revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Orthology Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Orthology Inc Tech Stack and Enterprise Applications
Orthology Inc Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, Orthology Inc implemented Domo for Analytics and BI to centralize clinical and operational reporting. The deployment targeted clinical operation and customer service departments, provider performance monitoring, and executive B2B market analysis across three markets.
The implementation included automated reporting and operational dashboards. A weekly followup report was automated using the Google Sheets API and Python, which supported clinical operation and customer service workflows and increased the number of rescheduled appointments by 30 percent. Provider performance dashboards were built using SQL inside Domo to monitor patient volume and day to day provider activity.
Orthology managed the full ETL pipeline feeding Domo, pulling data from an EMR API and processing and quality checking medical and financial data with Python, R, and SQLite. A Python selenium framework was implemented to simulate browser actions and reduce manual data export, which saved 20 percent processing time in the daily data pipeline. The Google Sheets API integration was used to operationalize the weekly followup workflow and maintain a lightweight handoff into Domo reporting.
Operational governance emphasized pipeline ownership, automated quality checks, and a reporting cadence aligned to clinical operations, customer service, and executive stakeholders. Data quality and processing automation reduced manual handoffs and rework, and the ETL and dashboard configuration supported targeted B2B marketing analysis of employer and payer combinations across the three markets.
Outcomes included a 30 percent increase in rescheduled appointments through the automated weekly followup report, and a 20 percent reduction in daily pipeline processing time from browser automation and pipeline automation. No cost or ROI figures were provided.
|
Orthology Inc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Orthology Inc implemented Google Workspace (Formerly Google G-Suite) to centralize email, calendaring, and document collaboration across the organization. The Google Workspace (Formerly Google G-Suite) deployment functions as the companywide Collaboration platform for Orthology Inc's 130 employees, consolidating cloud storage, collaborative editing, Gmail, Calendar, and Meet under a single domain and administrative console. This configuration supports common Collaboration workflows including shared drives, real-time document editing, and virtual meetings.
Operational control is managed through the Google Workspace admin console, with centralized user provisioning and role-based access controls to enforce IT governance and secure access across departments. Orthology Inc's public website references use of Google Workspace, indicating the platform is provisioned for corporate email and domain identity services. Governance activities included mailbox provisioning and shared drive policy configuration to standardize document lifecycle and cross-functional collaboration between sales, marketing, and operations.
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Orthology Inc eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Orthology Inc implemented WooCommerce as its eCommerce platform to enable direct online sales through the company website. The deployment uses Automattic's WooCommerce and is positioned as the primary storefront and order capture layer for Orthology's leisure and hospitality product catalog.
WooCommerce was configured to support core storefront capabilities, including product catalog management, shopping cart and checkout workflows, payment processing configuration, shipping and tax rules, customer accounts, and native order management. Implementation emphasis aligned with standard eCommerce functional modules to support catalog updates, coupon and promotion controls, and transactional email notifications.
The solution is deployed on Orthology's public website and integrated with site content and customer-facing pages to present product information and capture orders. Operational coverage centers on online sales, with the platform driving order intake that feeds fulfillment and customer service processes, and marketing ownership for promotional catalog updates.
Governance for the WooCommerce deployment established ongoing site and plugin maintenance, content management responsibilities for marketing and site administration, and operational workflows for order handling and customer inquiries. Controls focus on transactional reliability and regular platform updates to maintain storefront continuity and payment workflow integrity.
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Orthology Inc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
|
2021 | 2021 |
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Orthology Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Orthology Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Interim CFO | CXO | Finance | |
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Director of IT | Director | IT | |
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Director of Operation Analytics & Technology | Director | IT | |
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Apps Being Evaluated by Orthology Inc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Orthology Inc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Orthology Inc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Orthology Inc Technographics
Orthology Inc is a Leisure and Hospitality organization based in United States,
with around 130 employees and annual revenues of $15.0 million.
Orthology Inc operates a diverse technology stack with applications such as
Domo, Google Workspace (Formerly Google G-Suite) and WooCommerce,
covering areas like Analytics and BI, Collaboration and eCommerce.
Orthology Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Domo, Google and Automattic.
Orthology Inc recently adopted applications including
Google Workspace (Formerly Google G-Suite) in 2021, WooCommerce in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Orthology Inc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Orthology Inc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Orthology Inc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.