Bangkok, 10240,
Thailand
Osotspa Thailand Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Osotspa Thailand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3656 Osotspa Thailand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Osotspa Thailand has purchased the following applications: Primo World Loyalty Management for Customer Loyalty in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Osotspa Thailand is running and its propensity to invest more and deepen its relationship with Primo World or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Osotspa Thailand revenues, which have grown to $836.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Osotspa Thailand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Primo World | Legacy | Primo World Loyalty Management | Customer Loyalty | CRM | n/a | 2023 | 2023 |
In 2023, Osotspa Thailand implemented Primo World Loyalty Management in the Customer Loyalty category to support M-150 consumer engagement in Thailand. PRIMO lists the M-150 program among its FMCG loyalty clients, and the engagement model emphasizes receipt based and mission based point earning, rewards and campaign management within the marketing and CRM function.
The implementation centers on a points system, mission campaigns and touchpoint integrations as the primary functional modules. Primo World Loyalty Management was configured to manage point accrual and redemption workflows, mission campaign orchestration, and a rewards management capability to issue and track incentives, with an underlying points ledger for member balances and campaign attribution.
Operational coverage focuses on the marketing and CRM organization for the M-150 brand across Thailand, integrating consumer touchpoints such as receipt capture and mission-driven interactions at retail and digital channels. The deployment emphasizes channel level touchpoint integrations to capture earning events and to route member activity into centralized campaign workflows and CRM segmentation.
Governance and process changes were implemented to centralize campaign creation and approval within marketing and CRM, including standardized rules for point earning, mission validation and reward issuance. Data handling and campaign orchestration were aligned to support ongoing loyalty campaigns and member lifecycle activities, with Primo World Loyalty Management serving as the core Customer Loyalty platform for program execution.
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