St. Paul, 55113, MN,
United States
OTT Technographics
OTT Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OTT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 OTT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
OTT has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2021, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OTT is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Lead Forensics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OTT revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OTT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OTT Tech Stack and Enterprise Applications
OTT AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, OTT implemented Hubspot Live Chat on its public website. OTT deployed Hubspot Live Chat, a Chatbots and Conversational AI application, to handle customer engagement and inbound lead capture for its professional services operations.
The deployment centered on embedding the Hubspot Live Chat widget site wide and configuring conversational flows, welcome messages, chat forms to capture contact data, and escalation paths for live agent handoff. Configuration included routing to a centralized team inbox, canned response libraries, and transcript capture to associate conversations with contact records.
Operational ownership rests with marketing and client facing staff who monitor the centralized inbox and manage response availability settings. Governance was applied inside the application through availability scheduling and chat handling policies defined in account settings, with chat transcripts supporting follow up and client service workflows across the United States.
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OTT Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 OTT implemented Microsoft 365 to establish a cloud-first Collaboration environment. Microsoft 365 is observed in use on OTTs website and serves as the primary collaboration platform for the 20-employee professional services firm.
The Microsoft 365 deployment for OTT centers on standard collaboration modules, including Exchange Online for email, Microsoft Teams for synchronous chat and meetings, SharePoint and OneDrive for document management, and the Office desktop and web applications for productivity. The configuration reflects a small-organization cloud tenant model with centralized tenant administration, user provisioning and access controls, and basic external sharing and data governance settings tailored to client-facing project work. Business functions impacted include internal communications, project delivery and client collaboration, with governance focusing on admin role separation, account lifecycle procedures and document sharing policies to align collaboration practices with professional services workflows.
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OTT CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, OTT implemented Microsoft Clarity on its public website. Microsoft Clarity, classified under Marketing Analytics, was embedded using a client-side tracking snippet across ott-inc.com to capture session replay, heatmaps, click maps, scroll tracking and engagement signals.
Configuration emphasized page-level tagging and filtering to surface qualitative behavioral insights for marketing and UX functions, with administrative access provisioned to marketing and web operations staff. Governance controls were set to respect consent and basic data retention settings, keeping the implementation scoped to the public website rather than internal systems.
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Marketing Analytics, Lead Generation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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OTT IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at OTT
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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President | CXO | Finance | |
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Finance & Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by OTT Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||