Outbrain
111 West 19th Street, 3rd Floor,
New York, 10011, NY,
United States
New York, 10011, NY,
United States
1 416-943-8099
Professional Services
Outbrain Technographics
Outbrain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Outbrain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1016 Outbrain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Outbrain has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Google Cloud Dataproc for Analytics and BI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Outbrain is running and its propensity to invest more and deepen its relationship with Oracle , Google , Opinion Stage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Outbrain revenues, which have grown to $1.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Outbrain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Outbrain Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Outbrain implemented Oracle NetSuite ERP to support its corporate accounting and global finance operations. Oracle NetSuite ERP was deployed as the company ERP Financial system to centralize general ledger, intercompany accounting, consolidations, and financial reporting for an organization operating in 55 countries with offices in 18 cities.
The implementation focused on core ERP Financial modules, including general ledger, accounts payable, accounts receivable, fixed assets, bank reconciliations, intercompany accounting, and global consolidations, plus reporting and analytics capabilities to support US GAAP reporting. Configuration work reflected a multi-entity legal structure and multi-currency processing, with automated close workflows and role based access controls to segregate duties and support SOX requirements.
Operational integrations and coverage included direct alignment with FP&A, Tax, Procurement, Legal, and IT to ensure transactional detail and financial data transparency across corporate accounting and regional finance teams. The Oracle NetSuite ERP instance served as the primary source for monthly and quarterly financial close activities and provided the transactional detail required by finance staff to analyze variances and support external auditors.
Governance and process changes centered on strengthening the monthly close cadence, owning and enhancing intercompany accounting processes, and codifying journal entry review and support documentation to meet external audit and SOX expectations. The rollout emphasized finance process ownership, training for staff to troubleshoot and analyze ERP transactional detail, and standardized global consolidation workflows to enable consistent corporate reporting.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Dataproc | Analytics and BI | Analytics and BI | DoiT International | 2017 | 2018 |
In 2017 Outbrain planned a migration of its research Hadoop/Spark cluster to Google Cloud Dataproc. The migration to Google Cloud Dataproc, executed starting January 2018, placed the deployment squarely in the Analytics and BI category to support data science and research analytics workloads.
The implementation centered on running Spark research jobs on managed Dataproc clusters with autoscaling enabled and use of preemptible nodes to optimize cost and capacity. Google Cloud Dataproc hosted ephemeral clusters for interactive and batch research workloads, enabling researchers to spin up Spark runtimes and scale compute independently from storage.
Operational scope focused on Outbrain research and data science teams, with a noted acceleration of research project turnaround in Israel. The migration reduced infrastructure costs by approximately 40 percent, an outcome recorded during the post migration period.
Implementation and rollout were driven by DoiT International, which led configuration, provisioning, and operational handoff beginning January 2018 after late 2017 planning. Governance emphasized cloud cost controls and autoscaling policies for Dataproc clusters, aligning platform configuration with research analytics workflows and operational ownership by the data science organization.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Outbrain began using Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace (Formerly Google G-Suite) powers core productivity and collaboration functions for Outbrain, supporting corporate email, document co authoring, conferencing, and calendaring across the organization of about 1,016 employees.
Deployment includes standard Google Workspace modules such as Gmail for messaging, Google Drive for file storage, Google Docs, Sheets and Slides for collaborative authoring, Google Calendar for scheduling, and Google Meet for video meetings. Administrative configuration is centered on the Google Workspace Admin console, enabling domain provisioning, user and group management, role based access controls and organizational unit structures aligned to corporate teams.
Public evidence in Outbrain's website source shows active Google Workspace usage tied to corporate domains, indicating broad provisioning of the Collaboration platform rather than isolated pilots. Governance emphasizes centralized identity and access management within Google Workspace, policy enforcement through admin settings, and consolidation of collaboration tooling to support employee productivity and cross functional communication.
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2022 | 2022 |
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Contract Lifecycle Management | Content Management |
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2016 | 2016 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Outbrain
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Outbrain Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Outbrain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Outbrain digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Outbrain Technographics
Outbrain is a Professional Services organization based in United States,
with around 1016 employees and annual revenues of $1.02 billion.
Outbrain operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Cloud Dataproc and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Analytics and BI and Collaboration.
Outbrain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Google.
Outbrain recently adopted applications including
Opinion Stage Platform in 2022, WSC Sports Platform in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Outbrain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Outbrain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Outbrain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.