San Francisco, 94104, CA,
United States
Outcast Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Outcast and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Outcast employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Outcast has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2021, Zoom for Audio Video and Web Conferencing in 2021, Domo Data Experience Platform for Customer Data Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Outcast is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Outcast revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Outcast intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 | ||
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo Data Experience Platform | Customer Data Platform | CRM | n/a | 2024 | 2024 | In 2024, Outcast implemented the Domo Data Experience Platform as its Customer Data Platform to measure campaign performance and enable real time decision making across client programs. The implementation targeted Outcast's integrated communications and marketing services supporting tech clients in e commerce, consumer products and artificial intelligence industries. The Domo Data Experience Platform was configured to use out of the box integrations and connectors to automatically ingest and normalize data from earned, owned and paid channels, delivering near real time data capture. Functional capabilities implemented include automated data ingestion, centralized reporting, interactive dashboards and Domo Everywhere embedded analytics for external client access. Reporting and visualization workflows were established to provide instant insights into campaign performance and support self serve analytics for both internal teams and clients. Operational coverage centered on the agency's marketing analytics and client services teams, shifting previously manual campaign logging into automated pipelines that reduced data silos and inconsistent metrics. Clients gained direct access to personalized dashboards on web and mobile, enabling immediate answers to performance questions without waiting for bespoke reports. The deployment consolidates channel level performance into a single Customer Data Platform to support campaigns that include multiple agencies and stakeholders. Governance emphasis focused on increasing data literacy and data integrity through standardized connectors, shared dashboards and permissioned access that allow internal teams to explore data and external clients to consume curated insights. Outcomes explicitly reported include elimination of manual reporting, faster and more accurate campaign reporting, and client self service monitoring enabled by Domo Everywhere. The relationship between Outcast, the Domo Data Experience Platform, the Customer Data Platform category and marketing analytics is now operationalized to provide continuous, real time campaign measurement. | |
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2021 | 2021 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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