OverActive Media
41 Fraser Avenue,
Toronto, M6K 1Y7, ON,
Canada
Toronto, M6K 1Y7, ON,
Canada
1 416-575-6904
Media
OverActive Media Technographics
OverActive Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OverActive Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 OverActive Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OverActive Media has purchased the following applications: Workable ATS for Applicant Tracking System in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OverActive Media is running and its propensity to invest more and deepen its relationship with Workable , Google , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OverActive Media revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OverActive Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OverActive Media Tech Stack and Enterprise Applications
OverActive Media HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, OverActive Media implemented Workable ATS as their Applicant Tracking System. Workable ATS is embedded on their corporate website to publish openings and capture external applicants through the careers page.
The deployment leverages core applicant tracking capabilities, including job requisition publication, candidate capture via website application forms, configurable applicant pipelines, candidate profiles, interview scheduling, and centralized feedback collection. Workable ATS is configured to support requisition approval flows and stage based candidate progression used by Talent Acquisition and hiring managers.
Operational coverage concentrates on OverActive Media’s HR and hiring teams, with recruiting workflows and candidate visibility surfaced to hiring managers within the platform. Administrative configuration includes role based access controls, requisition templates, and pipeline stage configuration aligned to the company’s hiring practices.
Governance is expressed through structured interview scorecards and consolidated candidate records to standardize evaluation across roles, while the careers page embedding ensures public job visibility. The record affirms Workable ATS as the applicant tracking layer for OverActive Media’s recruiting activities in 2020.
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OverActive Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, OverActive Media implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment established Google Workspace as the core environment for company email, calendar, and cloud-native document collaboration across corporate and creative teams at the Canadian media organization.
The Google Workspace implementation included standard functional modules such as Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, Google Meet, Groups, and the Admin console, with Google Vault employed for retention and e-discovery policy management. Configuration work focused on domain verification, tenant-level settings in the Admin console, role-based account provisioning, and baseline security controls consistent with Collaboration platforms.
The presence of Google Workspace is observable from the company website source, indicating externally resolvable DNS and hosted service references associated with the implementation. Operational scope covered organization-wide communication and content workflows, enabling unified mail routing, collaborative document editing, and shared calendar coordination for teams involved in media production and esports operations.
Governance centered on centralized admin controls, identity and access management via the Admin console, mobile device management policies, and retention rules configured through Google Vault. The rollout approach emphasized administrative configuration and user provisioning to align Collaboration tooling with existing business functions, while ongoing administration remains within the company's IT and operations remit.
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OverActive Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 OverActive Media implemented Intuit Mailchimp as its Marketing Automation solution. The deployment places Intuit Mailchimp on the company website to handle newsletter sign-ups, campaign delivery, and audience engagement for its media properties. This implementation targets marketing and audience development functions, using web-embedded signup forms and on-site campaign links to capture and activate subscriber lists. The use of Intuit Mailchimp on the website clarifies the company application category relationship: OverActive Media Intuit Mailchimp Marketing Automation supports email-driven fan and customer communications.
Configuration and operational scope emphasize core Marketing Automation capabilities, including campaign creation and scheduling, template-based creative management, audience segmentation and list management, and basic automation workflows for welcome and re-engagement sequences. Governance is centered in the marketing organization, with controls for subscriber consent, list hygiene, and campaign approval workflows to manage outbound communications. Reporting and campaign analytics functionality within Intuit Mailchimp provide the marketing team with open and click activity visibility, feeding routine planning and content cadence decisions. The narrative focuses on structural implementation details of Intuit Mailchimp within OverActive Media rather than quantifying outcomes.
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Marketing Automation | CRM |
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2023 | 2023 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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OverActive Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at OverActive Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by OverActive Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from OverActive Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the OverActive Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD OverActive Media Technographics
OverActive Media is a Media organization based in Canada,
with around 75 employees and annual revenues of $12.0 million.
OverActive Media operates a diverse technology stack with applications such as
Workable ATS, Google Workspace (Formerly Google G-Suite) and Intuit Mailchimp,
covering areas like Applicant Tracking System, Collaboration and Marketing Automation.
OverActive Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workable, Google and Intuit.
OverActive Media recently adopted applications including
tinyAlbert in 2023, Intuit Mailchimp in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of OverActive Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates OverActive Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete OverActive Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.