Acton, 1720, MA,
United States
OYO Sports Technographics
OYO Sports Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OYO Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 OYO Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OYO Sports has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Oracle NetSuite CRM for CRM in 2013, Twilio Sendgrid for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OYO Sports is running and its propensity to invest more and deepen its relationship with Google , Oracle , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OYO Sports revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OYO Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OYO Sports Tech Stack and Enterprise Applications
OYO Sports Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, OYO Sports implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud-hosted deployment provisioned Gmail for corporate email, Google Drive and shared drives for file storage and document collaboration, Google Docs Sheets and Slides for real-time coauthoring, Google Calendar for scheduling, and Google Meet for conferencing. The implementation covered the entire organization of roughly 20 employees and centralized identity and user management through the Google Workspace admin console.
Configuration emphasized account provisioning, organizational units, group-based access controls, and domain-level email routing with standard mail authentication settings as part of Google Workspace administration. Operational governance was enforced via role-based admin privileges and admin console policies to manage users and security settings consistent with Collaboration tooling for small teams. Google Workspace (Formerly Google G-Suite) is surfaced in public site elements and company communications indicating it is embedded in OYO Sports communication and productivity workflows.
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OYO Sports CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2013 | 2013 |
In 2013, OYO Sports implemented Oracle NetSuite CRM to centralize customer records and standardize its sales activities. The Oracle NetSuite CRM deployment was provisioned as a cloud SaaS instance sized for a 20 person communications firm based in the United States, with initial scope focused on sales and customer engagement workflows. The implementation emphasized core CRM capabilities including contact management, lead capture, opportunity management, sales pipeline tracking, activity logging and basic reporting to support a compact sales organization.
Configuration work prioritized lightweight record types, role based access controls, custom fields and saved searches to mirror OYO Sports sales and marketing processes. Automation was scoped for lead to opportunity conversion rules, task reminders and email activity capture to streamline handoffs between sales and customer service. Governance adopted a centralized admin model with defined user roles, standardized opportunity stages and documented lead qualification and deal progression processes to enforce consistency across sales, marketing and customer support functions.
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Marketing Automation | CRM |
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2015 | 2015 |
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OYO Sports PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, OYO Sports deployed Twilio Sendgrid to handle Transactional Email on its website, implementing the Twilio Sendgrid service as the primary delivery channel for application-driven messages. The implementation embedded Twilio Sendgrid libraries into the website backend and used SMTP relay and Web API calls for programmatic sending, tying message generation to site events and user interactions.
Configuration emphasized transactional template management, personalization variables, and event webhooks to capture delivery, bounce, and engagement events for downstream processing. Operational controls were implemented at the application level with API key segregation between environments and developer-managed templates, and Twilio Sendgrid was instrumented to power common transactional workflows such as account notifications and user-triggered alerts.
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OYO Sports IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at OYO Sports
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief Marketing Officer | CXO | Marketing | ||||
| Director of Analytics | Director | Finance | ||||
| Director of Technology | Director | IT |
Apps Being Evaluated by OYO Sports Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||