London, EC1V 8BT,
United Kingdom
Paddle Market Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Paddle Market and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Paddle Market employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Paddle Market has purchased the following applications: Paddle Payment Processing for Payment Processing in 2016, HiBob Surveys for Employee Engagement in 2019, Drift AI Chatbot for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Paddle Market is running and its propensity to invest more and deepen its relationship with Paddle , Stripe , HiBob or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Paddle Market revenues, which have grown to $52.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Paddle Market intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paddle | Legacy | Paddle Payment Processing | Payment Processing | ERP Financial Management | n/a | 2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HiBob | Legacy | HiBob Surveys | Employee Engagement | HCM | n/a | 2019 | 2019 |
In 2019, Paddle Market implemented HiBob Surveys to centralize peer reviews and simplify performance management. The deployment used HiBob Surveys and Bob’s performance features within the Employee Engagement category, scoped as an HR deployment focused in the United Kingdom and targeting HR and people managers.
HiBob Surveys was configured to run structured survey campaigns and snap reviews, and the implementation leveraged performance management capabilities for consolidated people data and manager visibility. Snap reviews were restructured from a cycle that had taken about six weeks to an approximately two week cadence, and survey cadence controls were applied to reduce over-surveying of employees.
The rollout consolidated workflows that had been executed in Google Sheets and Slack into HiBob Surveys and the platform’s performance modules, centralizing data capture, feedback routing, and reporting. Operational coverage emphasized peer feedback and manager review workflows across Paddle Market’s UK HR organization.
Governance changes included a centralized review calendar, manager dashboards for people data visibility, and formalized process guidance to limit survey frequency. As implemented, the HiBob Surveys deployment eliminated over-surveying, improved manager visibility into people data, and shortened snap review cycles from about six weeks to about two weeks.
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Performance and Goal Management | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2012 | 2012 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Sales Enablement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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