Faro, 8005-409,
Portugal
Palma & Palma Technographics
Palma & Palma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Palma & Palma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22 Palma & Palma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Palma & Palma has purchased the following applications: Microsoft 365 for Collaboration in 2017, Adobe Commerce (ex Magento) for eCommerce in 2018, Google Tag Manager for Tag Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Palma & Palma is running and its propensity to invest more and deepen its relationship with Microsoft , Airdesk , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Palma & Palma revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Palma & Palma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Palma & Palma Tech Stack and Enterprise Applications
Palma & Palma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Palma & Palma implemented Microsoft 365 to support Collaboration across the organization. The Portuguese retail company provisioned Microsoft 365 as a cloud-hosted collaboration platform and uses Microsoft 365 on their website for content publishing and administrative workflows, serving a 22 employee team. The deployment was organized around a tenant tied to the corporate domain and web presence to centralize user access and content delivery.
Configuration emphasized core Collaboration capabilities such as Exchange Online for corporate email, SharePoint Online and OneDrive for document management and site-facing content, and Microsoft Teams for internal communication. Operational coverage included corporate communications, content updates for the website and administrative functions, governed through centralized identity and access controls, mailbox and user provisioning, and content governance workflows. The implementation narrative focuses on Microsoft 365 as the primary Collaboration platform for Palma & Palma.
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Collaboration | Collaboration |
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2021 | 2021 |
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Palma & Palma eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Palma & Palma deployed Adobe Commerce (ex Magento) as their eCommerce platform to power the public-facing storefront on palma-palma.pt. The implementation consolidated product presentation and online transaction handling within Adobe Commerce, establishing a single administrative surface for catalog, pricing, promotions, and order capture.
The Adobe Commerce (ex Magento) deployment for this 22-employee retailer emphasized core eCommerce modules, including product catalog management, category merchandising, cart and checkout workflows, customer accounts, and order administration through the Adobe Commerce admin console. Operational governance focused on web-to-order processes and the configuration of content and catalog management workflows to support online merchandising and order processing for the Palma & Palma website.
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Palma & Palma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2018 | 2018 |
In 2018, Palma & Palma deployed Google Tag Manager on their website. The deployment positioned Google Tag Manager as the Tag Management layer to centralize client-side tag orchestration and event instrumentation across the retail site.
The implementation used a single Google Tag Manager container embedded in site pages, configured with tags, triggers, variables and a standardized dataLayer to capture navigation and commerce-related events. Configuration focused on analytics instrumentation and marketing pixel orchestration within the Tag Management framework, with container versioning and published workspaces providing governance and a controlled change process tied to web release cycles. Palma & Palma Google Tag Manager Tag Management supports website-level event tracking and tag orchestration for marketing and analytics functions.
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Palma & Palma ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Palma & Palma TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Palma & Palma PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Palma & Palma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Palma & Palma
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Apps Being Evaluated by Palma & Palma Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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