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Paramount Liquor
Location
54 Hunter Road,
Derrimut, 3026, VIC,
Australia
Website
https://www.paramountliquor.com.au/
Phone
61 3 9034-9621
Artw industry
Consumer Packaged Goods
Employee
Revenue

Paramount Liquor Technographics

Paramount Liquor Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Paramount Liquor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 162 Paramount Liquor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Paramount Liquor has purchased the following applications: Nuvei Till Payments for Payment Processing in 2021, FreeWheel Demandsuite for Agency Management in 2023, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Paramount Liquor is running and its propensity to invest more and deepen its relationship with Nuvei , FreeWheel, A Comcast Company , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Paramount Liquor revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Paramount Liquor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Paramount Liquor Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Nuvei Legacy Nuvei Till Payments Payment Processing ERP Financial Management n/a 2021 2021
In 2021 Paramount Liquor implemented Nuvei Till Payments as the ecommerce payment engine on its public website, establishing a Payment Processing integration for online checkout and card acceptance. Nuvei Till Payments was embedded into the site to handle customer card authorizations and capture within the web checkout flow, aligning the application with standard payment processing responsibilities for consumer transactions. The implementation emphasized web checkout integration and tokenization capabilities typical of Payment Processing platforms, using client side payment token capture to reduce cardholder data exposure and to support repeat purchase workflows. Configuration work centered on payment acceptance rules, authorization and capture flows, and fraud screening settings within the Nuvei Till Payments control surface, with front end changes to the website to call the payment endpoints and surface payment status to customers. Operational scope included ecommerce, order management, and finance teams, with transaction records routed from the website into existing reconciliation and customer service processes. Governance focused on payment acceptance policies, dispute and chargeback handling procedures, and central management of payment configuration in the Nuvei Till Payments portal while the website codebase retained the integration logic.
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FreeWheel, A Comcast Company Legacy FreeWheel Demandsuite Agency Management ERP Services and Operations n/a 2023 2023
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshdesk Messaging (Formerly Freshchat) Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
Chatbots and Conversational AI AI-Powered Application 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2021 2021
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2021 2021
Customer Experience CRM 2023 2023
Data Management Platform CRM 2023 2023
Data Management Platform CRM 2023 2023
Data Management Platform CRM 2024 2024
Data Management Platform CRM 2024 2024
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2023 2023
Sales Automation, CRM, Sales Engagement CRM 2023 2023
Tag Management CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Transactional Email PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2022 2022
IT Decision Makers and Key Stakeholders at Paramount Liquor
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Paramount Liquor Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Paramount Liquor Technographics

Paramount Liquor is a Consumer Packaged Goods organization based in Australia, with around 162 employees and annual revenues of $500.0 million.

Paramount Liquor operates a diverse technology stack with applications such as Nuvei Till Payments, FreeWheel Demandsuite and Freshdesk Messaging (Formerly Freshchat), covering areas like Payment Processing, Agency Management and Chatbots and Conversational AI.

Paramount Liquor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Nuvei, FreeWheel, A Comcast Company and Freshworks.

Paramount Liquor recently adopted applications including Salesforce Audience Studio in 2024, LiveRamp Platform in 2024 and Microsoft Entra ID (formerly Azure Active Directory) in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Paramount Liquor’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Paramount Liquor’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Paramount Liquor technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.