Parcours Technographics
Parcours Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Parcours and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Parcours employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Parcours has purchased the following applications: Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2020, Kyriba Treasury for Treasury Management in 2012, Pathwire MailJet for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Parcours is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce , Kyriba or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Parcours revenues, which have grown to $457.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Parcours intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Parcours Tech Stack and Enterprise Applications
Parcours CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Parcours implemented Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform. The implementation places Oracle Marketing Cloud (Eloqua) on the corporate website to capture leads, instrument campaign tracking and execute digital campaign orchestration for marketing and demand generation functions.
Configuration emphasized core Marketing Automation capabilities, including email campaign management, landing pages and form capture, audience segmentation and lead scoring workflows, and campaign orchestration. Operational ownership is centered in Parcours marketing and digital teams given the company size, with governance implemented around campaign approval workflows, segmentation controls and web-based tracking using form handlers and page-level instrumentation tied to Oracle Marketing Cloud (Eloqua).
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Marketing Automation | CRM |
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2021 | 2021 |
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Parcours TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kyriba | Legacy | Kyriba Treasury | Treasury Management | TRM | n/a | 2012 | 2012 |
In 2012, Parcours implemented Kyriba Treasury. The deployment targeted corporate finance, treasury and accounting functions in France, centralizing cash visibility and payment operations under a Treasury Management solution.
Kyriba Treasury was configured with core cash management, payments, bank connectivity, cash forecasting and bank account reconciliation capabilities, reflecting standard Treasury Management workflows for cash positioning and payment execution. Integrations emphasized bank connectivity and ERP data feeds into the treasury environment to synchronize payments, bank statements and intercompany settlements across finance teams. Governance instituted centralized treasury controls, payment approval workflows and role based access controls to support segregation of duties and consistent operational procedures.
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Parcours PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014, Parcours implemented Pathwire MailJet for Transactional Email on its website. The deployment positions Pathwire MailJet as the primary transactional messaging engine for site-originated, event-driven communications, establishing Parcours Pathwire MailJet Transactional Email as a core component of customer-facing digital workflows in the automotive retail environment.
The implementation leverages standard Transactional Email capabilities, including SMTP and API sending, template management, message personalization, event-triggered workflows, and basic delivery and engagement reporting. Pathwire MailJet is integrated with the website backend to source triggers and send confirmations, account notifications, and service-related messages, with template and send governance handled through the MailJet console and the site integration layer. Operational responsibility is concentrated on web-originated messaging and customer communication flows, reflecting a focused use of the Transactional Email category to support order and account lifecycle events.
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Parcours IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Parcours
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Parcours Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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