Parelli Natural Horsemanship
7 Parelli Way,,
Pagosa Springs, 81147, CO,
United States
Pagosa Springs, 81147, CO,
United States
1 970-731-9400
Communications
Parelli Natural Horsemanship Technographics
Parelli Natural Horsemanship Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Parelli Natural Horsemanship and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Parelli Natural Horsemanship employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Parelli Natural Horsemanship has purchased the following applications: Apple Pay for Payment Processing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, WooCommerce for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Parelli Natural Horsemanship is running and its propensity to invest more and deepen its relationship with Apple , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Parelli Natural Horsemanship revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Parelli Natural Horsemanship intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Parelli Natural Horsemanship Tech Stack and Enterprise Applications
Parelli Natural Horsemanship ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Parelli Natural Horsemanship integrated Apple Pay into its website. Apple Pay is deployed as a Payment Processing option in the company ecommerce checkout to enable native device payment flows for customers on compatible browsers and iOS devices.
The implementation focused on web integration of the Apple Pay button and payment sheet, with client-side merchant validation and tokenization using Apple Pay APIs. Server-side components accept encrypted payment tokens and forward authorization requests to Parelli’s payment processing stack while preserving the existing checkout flow.
Operational scope covered ecommerce and payments functions for the United States market, with changes targeted to the company website rather than in-person point of sale or mobile app channels. Governance and rollout activities addressed checkout workflow updates, payment acceptance policies, and technical testing for Safari and responsive mobile and desktop experiences.
Configuration emphasized merchant validation, secure handling of payment tokens, and alignment with card acceptance and compliance processes during rollout. Apple Pay on the Parelli Natural Horsemanship website provides an alternative online payment path to direct card entry while integrating into the company’s ecommerce payment architecture.
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Parelli Natural Horsemanship Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Parelli Natural Horsemanship provisioned Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-native SaaS implementation provides company-wide communication and productivity services for approximately 200 employees, centralizing corporate email, calendar scheduling, and Drive-based document collaboration across marketing, customer support, and operations.
Google Workspace (Formerly Google G-Suite) is operated as a domain-managed Google organization with centralized administration and user provisioning, implementing role-based group policies, access management, and content sharing controls to govern internal collaboration workflows. Functional capabilities aligned with the Collaboration category include Gmail for corporate email, Google Calendar for scheduling, Google Drive for document storage and co-editing, and web-based collaboration workflows whose artifacts and integrations are surfaced in the corporate website source code.
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Parelli Natural Horsemanship eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Parelli Natural Horsemanship deployed WooCommerce on its public website. The WooCommerce deployment serves as the site's eCommerce layer supporting online merchandise and digital product sales.
Implemented as a WordPress based storefront engine and provided by Automattic, WooCommerce is configured to handle product catalog management, shopping cart and checkout workflows, and order management. The configuration uses WooCommerce native capabilities for SKU and pricing management, tax and shipping settings, and extensible plugin architecture for payment and delivery options. This implementation centralizes customer facing commerce functionality within the website application stack.
Operational scope is site level on Parelli.com and it supports online sales and merchandising business functions across the company's digital channels. Administration and governance rely on WooCommerce administrative controls for order processing, catalog updates, and plugin maintenance, with change management occurring through site configuration and plugin updates. The deployment narrative clarifies that WooCommerce is the primary eCommerce solution for Parelli Natural Horsemanship.
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eCommerce | eCommerce |
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2020 | 2020 |
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Parelli Natural Horsemanship CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Parelli Natural Horsemanship IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Parelli Natural Horsemanship
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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CFO | CXO | Finance | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Parelli Natural Horsemanship Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Parelli Natural Horsemanship IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Parelli Natural Horsemanship digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Parelli Natural Horsemanship Technographics
Parelli Natural Horsemanship is a Communications organization based in United States,
with around 200 employees and annual revenues of $20.0 million.
Parelli Natural Horsemanship operates a diverse technology stack with applications such as
Apple Pay, Google Workspace (Formerly Google G-Suite) and WooCommerce,
covering areas like Payment Processing, Collaboration and eCommerce.
Parelli Natural Horsemanship has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Google and Automattic.
Parelli Natural Horsemanship recently adopted applications including
Apple Pay in 2021, Cloudflare CDN in 2021 and Shopify in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Parelli Natural Horsemanship’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Parelli Natural Horsemanship’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Parelli Natural Horsemanship technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.