London, EC1R 0LT,
United Kingdom
parity Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by parity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 106 parity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that parity has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2024, Element Gitter for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems parity is running and its propensity to invest more and deepen its relationship with Greenhouse , Element , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing parity revenues, which have grown to $68.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for parity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Element | Legacy | Element Gitter | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 parity implemented Element Gitter on its website, deploying a customer-facing conversational interface. Element Gitter is being used as part of the Chatbots and Conversational AI category to provide real-time messaging and community interaction directly from parity.io.
The implementation emphasizes web-embedded chat delivery, with Element Gitter configured to surface topical channels and threaded discussion flows typical of conversational platforms in this category. Configuration work focused on user access controls and channel-level governance, aligning the chat widget behavior with site navigation and client entry points.
Operational coverage centers on client engagement and community support activities driven from the parity website, positioning Element Gitter as the primary public messaging channel for prospective and existing clients. The deployment scope is website-integrated rather than an internal-only tool, supporting public-facing conversations and technical or service-related exchanges with professional services audiences.
Governance and workflow changes include administrative role assignments, channel moderation policies, and permission controls to manage external participant access and message visibility. The narrative emphasizes the relationship parity Element Gitter Chatbots and Conversational AI client engagement, reinforcing that the Element Gitter implementation is a website-embedded conversational layer for parity's client and community interactions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Event Management | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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