Tysons, 22102, VA,
United States
Park Hotels and Resorts Technographics
Park Hotels and Resorts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Park Hotels and Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Park Hotels and Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Park Hotels and Resorts has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Microsoft 365 for Collaboration in 2017, Adobe Experience Cloud for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Park Hotels and Resorts is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Park Hotels and Resorts revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Park Hotels and Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Park Hotels and Resorts Tech Stack and Enterprise Applications
Park Hotels and Resorts ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Park Hotels and Resorts implemented Oracle Cloud ERP as its independent financial system following a corporate spin-off. The deployment was executed with Grant Thornton and included Oracle Cloud ERP within the ERP Financial category alongside Oracle Integration Cloud, Oracle Planning and Budgeting Cloud, and Oracle Financial Consolidation and Close Cloud.
The implementation focused on core financial modules and planning and consolidation capabilities, aligning Oracle Cloud ERP with general ledger centric workflows, budgeting and forecasting processes, and period close orchestration. Configuration emphasized automation to eliminate manual journal entries and manual file loading, and the Oracle Planning and Budgeting Cloud and Oracle Financial Consolidation and Close Cloud were instrumented to support accurate budget projections and consolidated close sequences.
Oracle Integration Cloud was used to orchestrate file exchanges and to automate data flows between source systems and the new financial platform, reducing manual handoffs and standardizing integrations across accounting and finance functions. Operational coverage targeted the company finance organization, including accounting, consolidation, budgeting, forecasting, and financial close processes as part of establishing an independent operating model.
Governance and process changes were led by Darren Robb, Senior Vice President and Chief Accounting Officer, with standardized and highly automated processes introduced to reduce risk and free finance staff to focus on growth. The combined Oracle Cloud ERP solution and adjacent planning and consolidation clouds accelerated period close cycles and improved the reliability of budget and forecast outputs, supporting Park Hotels and Resorts transition to an independent ERP Financial environment.
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Park Hotels and Resorts Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Park Hotels and Resorts implemented Microsoft 365 in the Collaboration category to standardize productivity and communication across corporate and property operations. The deployment of Microsoft 365 is detectable on the company website, indicating use of Microsoft 365 services for external facing assets or embedded workplace tooling. The implementation targeted an enterprise workforce of approximately 10,000 employees, focusing on unifying email, messaging and document collaboration across business functions.
Microsoft 365 deployment included core Collaboration capabilities commonly used in this category, including Exchange Online email, Microsoft Teams messaging and meetings, SharePoint Online intranet and document libraries, OneDrive for Business file storage, and Office online productivity apps. Administration and operational controls were organized through Microsoft 365 tenant management to govern identity, access and content policies across corporate functions and property teams. The configuration oriented collaboration tooling toward communication, content management and secure file sharing to support day to day operations.
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Park Hotels and Resorts CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Park Hotels and Resorts implemented Adobe Experience Cloud on its public website to centralize Customer Experience and digital engagement across its online properties. Adobe Experience Cloud is used to instrument the website for behavioral analytics and content delivery to support marketing and site operations.
The deployment leverages Adobe Experience Cloud capabilities for web analytics, content authoring and delivery, audience segmentation and personalization, and client side tag and data layer instrumentation typical of the Customer Experience category. Configuration focuses on experience management and targeted content workflows to orchestrate page level personalization and campaign driven experiences.
Integration is embedded directly into the corporate website front end, using client side libraries to capture user interactions and feed marketing workflows for the digital marketing and e-commerce teams. Operational coverage is concentrated on marketing, digital experience, and site operations functions within Park Hotels and Resorts.
Governance for the Adobe Experience Cloud rollout aligns content authoring, analytics stewardship and marketing operations, supporting centralized workflow for campaign execution and experience updates. The narrative reflects a site centered Customer Experience implementation with Adobe Experience Cloud as the primary digital experience platform.
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Park Hotels and Resorts EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Park Hotels and Resorts ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Park Hotels and Resorts TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2018 | 2018 |
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Park Hotels and Resorts PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2017 | 2017 |
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Park Hotels and Resorts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Park Hotels and Resorts
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Park Hotels and Resorts Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||