Copenhagen, 2400,
Denmark
Park Street Technographics
Park Street Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Park Street and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26 Park Street employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Park Street has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Adobe Connect for Audio Video and Web Conferencing in 2017, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Park Street is running and its propensity to invest more and deepen its relationship with Intuit , Adobe Systems , Front or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Park Street revenues, which have grown to $24.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Park Street intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Park Street Tech Stack and Enterprise Applications
Park Street ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014, Park Street implemented Intuit Quickbooks Enterprise to centralize accounting for its Denmark-based construction and real estate operations, aligning finance onto a single ERP Financial platform. The deployment targeted the company finance function for a 26-employee firm, establishing Intuit Quickbooks Enterprise as the primary system for transactional accounting and financial recordkeeping.
Configuration emphasized core ERP Financial modules, including general ledger, accounts payable, accounts receivable, invoicing, and fixed asset tracking, with configuration of a construction-oriented chart of accounts and project-level job costing. Intuit Quickbooks Enterprise was set up to support project accounting workflows, time and cost categorization by job, and consolidated financial reporting to enable month-end close and statutory reporting.
Operational scope covered finance, project management, and site operations teams within Park Street, with a phased rollout focusing first on accounts payable and receivable before enabling project costing and reporting. Governance changes included implementation of approval workflows, basic segregation of duties controls, and standardized accounting procedures to support consistent project billing and financial reconciliation.
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ERP Financial | ERP |
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2017 | 2017 |
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Park Street Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Park Street implemented Adobe Connect on their website to provide web-based client engagement and virtual meeting capability. The deployment aligns with the Audio Video and Web Conferencing category and positions Adobe Connect as the primary platform for external presentations and remote collaboration.
Configuration centered on Adobe Connect features common to the Audio Video and Web Conferencing category, including persistent meeting rooms, screen sharing, content pods, recording and playback, and host controls for attendee management. Adobe Connect was used to embed meeting and webinar access directly into the company website, enabling streamlined access for clients and project stakeholders.
Operational scope covered client-facing communication and internal project coordination for the Denmark-based construction and real estate firm, with system administration and room provisioning managed by an internal administrator team. Governance focused on web-embedded access controls and user permission workflows to support client sessions and recurring project reviews using Adobe Connect.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Park Street CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Park Street implemented Hotjar on its public website. The deployment added Customer Experience instrumentation to capture behavioral analytics and qualitative feedback for marketing and digital product decision making.
Implementation used the Hotjar site script embedded across the web estate, enabling standard Hotjar modules such as heatmaps, session recordings, conversion funnels, form analytics, and on site surveys and feedback widgets. Configuration focused on client side event capture, sampling controls, and user session replay settings typical for Customer Experience deployments.
Operational scope targeted the corporate website and supported marketing and product functions within the 26 person organization. Governance centered on snippet management and role based access to recordings and survey results, with analytics workflows producing prioritized UX insights for web optimization. Hotjar remains the instrumenting application for Park Street's Customer Experience analytics.
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Park Street ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Park Street IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Park Street
Apps Being Evaluated by Park Street Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||