Parkell
300 Executive Dr, Brentwood,
New York, 11717, NY,
United States
New York, 11717, NY,
United States
1 631-249-1134
Manufacturing
Parkell Technographics
Parkell Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Parkell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Parkell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Parkell has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Oracle NetSuite SuiteCommerce for eCommerce in 2021, Oracle NetSuite CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Parkell is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Parkell revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Parkell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Parkell Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | Business Solution Partners | 2017 | 2017 |
In 2017, Parkell implemented Oracle NetSuite ERP as its ERP Financial platform to centralize core financial processes for the manufacturing business. The deployment targeted the companys finance and accounting functions across its United States operations, consolidating transaction processing and financial reporting into a single cloud-based application.
The implementation focused on standard ERP Financial capabilities, with configuration work oriented toward general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial close workflows. Given Parkells manufacturing profile, the deployment also emphasized alignment between inventory valuation and financial records, and standard financial automation for month-end consolidation and reporting.
Business Solution Partners served as the system integrator and was instrumental in Parkells migration from Microsoft Dynamics to Oracle NetSuite ERP. Data migration from Microsoft Dynamics GP to NetSuite was executed by Business Solution Partners, and the migration activity went as smoothly as can be expected, supporting cutover and initial transactional validation.
Governance and rollout were organized to transfer operational ownership to Parkells finance team while retaining implementation support from Business Solution Partners during stabilization. Oracle NetSuite ERP was positioned to provide a unified financial backbone for ongoing accounting operations, with configuration and data conversion controlled through the implementation partner during the 2017 go-live and stabilization period.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite SuiteCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Parkell implemented Oracle NetSuite SuiteCommerce on their website to provision a centralized eCommerce platform. The Oracle NetSuite SuiteCommerce deployment established a responsive storefront with product catalog management, shopping cart and checkout workflows, customer account management, and merchandising configuration consistent with eCommerce functional patterns.
The SuiteCommerce storefront is operated in conjunction with NetSuite back-office order and inventory capabilities to support synchronized order-to-cash and inventory visibility across sales and fulfillment, aligning online orders with core operations. Governance is organized around eCommerce, sales, and operations teams with controls for catalog updates, pricing approval workflows, and staged storefront releases, using Oracle NetSuite SuiteCommerce to run online sales, order processing, and customer service functions on Parkell's website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Parkell deployed Oracle NetSuite CRM to capture and manage customer interactions originating from its corporate website. Oracle NetSuite CRM is used as a cloud SaaS CRM instance embedded in web workflows to funnel website leads directly into structured customer records and sales pipelines.
The implementation emphasizes core CRM capabilities, including contact management, opportunity and pipeline tracking, case management for service inquiries, and workflow automation for lead routing and follow up. Configuration work targeted web form integration and contact synchronization, plus dashboarded reporting and role-based access to support sales and service workflows.
Operational coverage for the Oracle NetSuite CRM implementation centers on Parkell sales, marketing, and customer service functions in the United States, with governance layered around centralized record ownership, standardized sales stages, and defined case handling procedures. The deployment focuses on aligning CRM processes to existing business functions, enabling consistent handoffs between marketing, sales, and support teams while preserving centralized visibility through reporting and dashboards.
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Marketing Automation | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Parkell
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Parkell Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Parkell IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Parkell digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Parkell Technographics
Parkell is a Manufacturing organization based in United States,
with around 100 employees and annual revenues of $12.0 million.
Parkell operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle NetSuite SuiteCommerce and Oracle NetSuite CRM,
covering areas like ERP Financial, eCommerce and CRM.
Parkell has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle.
Parkell recently adopted applications including
Oracle NetSuite SuiteCommerce in 2021, Oracle NetSuite CRM in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Parkell’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Parkell’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Parkell technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.