Brentwood, 37027, TN,
United States
PARKS Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by PARKS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 PARKS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PARKS has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2006, LiveChat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PARKS is running and its propensity to invest more and deepen its relationship with Intuit , LiveChat, Inc. , OutboundEngine or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PARKS revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PARKS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP Financial Management | x | 2006 | 2006 |
In 2006, PARKS implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize accounting for a midmarket construction and real estate firm. The implementation positioned Intuit Quickbooks Enterprise as the company ledger and core financial application supporting accounting and finance functions across the business.
Configuration work focused on core financial modules typical of ERP Financial deployments, including general ledger, accounts payable, accounts receivable, payroll processing, and project cost tracking aligned to construction job costing workflows. The Intuit Quickbooks Enterprise configuration emphasized a structured chart of accounts and standardized transaction workflows to support billing, subcontractor payables, and client invoicing.
The deployment used a centralized application and database architecture to provide multiuser access from finance, project management, and operations teams, with role based access control and formalized month end close procedures. Operational scope covered companywide finance activities for PARKS in the United States, with established processes for transactional control, reconciliations, and audit trail visibility.
Governance and rollout followed a department by department cadence, including finance and project accounting training, process standardization for job cost reporting, and documented accounting procedures to support ongoing system use. Intuit Quickbooks Enterprise was the designated ERP Financial application for PARKS, anchoring accounting operations and financial recordkeeping.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, PARKS implemented LiveChat on its public website to provide a persistent customer chat interface. The LiveChat implementation is categorized under Chatbots and Conversational AI and is positioned to support customer engagement, lead capture, and front-line support workflows for the company.
The deployment centers on a browser-based LiveChat widget embedded in web pages, configured to present proactive invitations, canned responses, chat queuing, and transcript capture as standard functional elements. Configuration emphasis appears to be on session management and agent handoff, consistent with Chatbots and Conversational AI implementations that route inquiries to service or sales staff and preserve chat history for follow up.
Operational coverage is web-facing and staffed by customer service and sales teams, aligning the LiveChat deployment with commercial and support business functions. Governance controls inferred from the implementation include centralized chat routing rules, use of scripted responses for consistent triage, and retention of chat transcripts to support follow up workflows and case creation.
The narrative for PARKS emphasizes LiveChat as the primary conversational interface on the website, with a focus on improving real time customer contact and structured agent workflows. LiveChat is referenced by name in the site implementation, indicating a maintained production deployment of the application for ongoing customer interactions.
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, PARKS deployed Microsoft 365 as its Collaboration platform for the company operating in construction and real estate in the United States. The deployment was positioned as a company-wide Collaboration standard for approximately 550 employees, aligning corporate and field communications with cloud-hosted productivity services.
Microsoft 365 was configured to provide core Collaboration capabilities including Exchange Online for organizational mail routing, Microsoft Teams for communications, SharePoint for project and document sites, OneDrive for individual file sync, and the Office productivity suite. The company uses Office 365 Mail on their website for public-facing contact and form routing, which was integrated into the centralized mailbox and mail flow configuration.
Operational architecture centered on a single Microsoft 365 tenant and cloud-first provisioning, with tenant-level identity and access control administered through the Microsoft 365 identity services. Mailbox provisioning and SharePoint site structures were organized to support project teams and corporate functions, and Teams channels were applied to operational collaboration across construction site teams and office staff.
Governance was implemented at the IT administrative level to standardize tenant settings, mailbox policies, and SharePoint site templates, while rollout followed a phased adoption model by function and location. Training and end user enablement focused on communication workflows and document collaboration to embed Microsoft 365 Collaboration capabilities into routine project delivery and corporate administration.
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2022 | 2022 |
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Automotive Dealership CRM | CRM |
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2019 | 2019 |
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Automotive Dealership CRM | CRM |
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2022 | 2022 |
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Call Center | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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