Mexico City, 11590,
Mexico
Parque Humano Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Parque Humano and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Parque Humano employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Parque Humano has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Poloriz for Personalization and Product Recommendations in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Parque Humano is running and its propensity to invest more and deepen its relationship with GumGum , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Parque Humano revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Parque Humano intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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Survey and Questionnaire | Collaboration |
|
2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Poloriz | Legacy | Poloriz | Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
In 2020, Parque Humano deployed Poloriz to deliver Personalization and Product Recommendations on its public website. The implementation focused on customer facing content personalization and recommendation flows for this Mexico based professional services firm with 10 employees, embedding Poloriz directly into site templates to surface contextually relevant items. Poloriz was configured to operate as a web integration that serves recommendation widgets and personalization scripts inside page rendering logic.
The implementation emphasized category standard capabilities including user profiling, session aware recommendations, content tagging and rule based fallback, with Poloriz managing personalization rules and model scores. Operational coverage centered on the website and client engagement touchpoints, with content editors and marketing stakeholders owning rule configuration and iterative tuning of recommendation placements. Governance was organized for small team management, with staged activation across content pages and editorial controls to adjust recommendation logic without code changes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
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Digital Advertising Platform | CRM |
|
2016 | 2016 |
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Digital Advertising Platform | CRM |
|
2019 | 2019 |
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Digital Advertising Platform | CRM |
|
2019 | 2019 |
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Digital Advertising Platform | CRM |
|
2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
|
2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Transactional Email | PaaS |
|
2013 | 2013 |
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Transactional Email | PaaS |
|
2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Cloud Storage | IaaS |
|
2012 | 2012 |
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
|
2023 | 2023 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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