Mexico City, 11590,
Mexico
Parque Humano Technographics
Parque Humano Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Parque Humano and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Parque Humano employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Parque Humano has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Poloriz for Personalization and Product Recommendations in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Parque Humano is running and its propensity to invest more and deepen its relationship with GumGum , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Parque Humano revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Parque Humano intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Parque Humano Tech Stack and Enterprise Applications
Parque Humano AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Parque Humano implemented GumGum, deploying the GumGum application as an Artificial Intelligence Marketing solution on its public website. The deployment placed a GumGum client-side script on site pages to enable contextual advertising and visual content analysis, aligning the application with the companys digital marketing and advertising operations.
Implementation scope centered on the marketing function for Parque Humanos website, with configuration of contextual targeting, image recognition and audience segmentation capabilities typical of Artificial Intelligence Marketing platforms. Operational governance remained within the marketing team for this small professional services firm, rollout was executed via site script deployment and iterative tuning of targeting rules and creative parameters to refine on-site ad placement and contextual signals.
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Parque Humano Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Parque Humano implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities across its Mexico-based professional services operations. Parque Humano Google Workspace (Formerly Google G-Suite) Collaboration supports hosted email, document collaboration, scheduling, and virtual meetings for client delivery and internal coordination. The deployment targets a 10 person firm and centralizes core business functions such as proposal development, project coordination, and client communication.
The implementation leverages standard Collaboration modules including Gmail for company email, Google Drive and Shared Drives for centralized document storage, Google Docs, Sheets, and Slides for real-time coauthoring, Google Calendar for scheduling, and Google Meet for virtual meetings. Administrative configuration is handled through the Google Admin console with domain hosting, user account provisioning, group-based sharing controls, and basic mobile device management to control access from employee devices. These modules support lightweight workflow orchestration, version control, and team collaboration appropriate to a small professional services organization.
Google Workspace (Formerly Google G-Suite) is surfaced on Parque Humano's website for public contact points and uses the company domain for email and contact forms. Operational governance appears to be centralized with a small administrative owner responsible for provisioning and access policies, aligning Collaboration controls with client confidentiality and file sharing practices. The implementation reflects a cloud first Collaboration posture calibrated to a 10 person professional services firm operating in Mexico.
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Parque Humano eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Poloriz | Legacy | Poloriz | Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
In 2020, Parque Humano deployed Poloriz to deliver Personalization and Product Recommendations on its public website. The implementation focused on customer facing content personalization and recommendation flows for this Mexico based professional services firm with 10 employees, embedding Poloriz directly into site templates to surface contextually relevant items. Poloriz was configured to operate as a web integration that serves recommendation widgets and personalization scripts inside page rendering logic.
The implementation emphasized category standard capabilities including user profiling, session aware recommendations, content tagging and rule based fallback, with Poloriz managing personalization rules and model scores. Operational coverage centered on the website and client engagement touchpoints, with content editors and marketing stakeholders owning rule configuration and iterative tuning of recommendation placements. Governance was organized for small team management, with staged activation across content pages and editorial controls to adjust recommendation logic without code changes.
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Parque Humano CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Parque Humano ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Parque Humano PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Parque Humano IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Parque Humano
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Parque Humano Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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