Pdpaola Technographics
Pdpaola Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pdpaola and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Pdpaola employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pdpaola has purchased the following applications: PayPal Braintree for Payment Processing in 2020, Holded POS for Point Of Sale in 2019, Omniconvert Reveal for Customer Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pdpaola is running and its propensity to invest more and deepen its relationship with PayPal , Visa , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pdpaola revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pdpaola intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pdpaola Tech Stack and Enterprise Applications
Pdpaola ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2022 | 2022 |
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Pdpaola ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Holded | Legacy | Holded POS | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Pdpaola implemented Holded POS. Holded POS, a Point Of Sale solution, was used to manage inventory, billing and accounting across Pdpaola's retail stores and ecommerce channels.
The implementation configured inventory, billing and accounting modules in Holded POS to centralize product records, stock movements, invoicing, and accounting entries. Category aligned Point Of Sale capabilities were applied to support in-store transaction handling, receipt generation, and inventory reconciliation to synchronize sales and fulfillment workflows.
Operational coverage spanned physical stores and the online storefront, aligning in-store sales, stock adjustments and ecommerce orders within a single Holded POS instance. The deployment linked point of sale operations with ecommerce channels to maintain consistent inventory and billing data across sales channels.
Governance emphasized centralized stock control and unified financial workflows, with process changes to reconcile inventory and consolidate billing across retail operations, inventory management and finance. The case study cites faster stock management and simplified billing processes as outcomes of the Holded POS implementation.
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Pdpaola CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Omniconvert | Legacy | Omniconvert Reveal | Customer Analytics | CRM | n/a | 2022 | 2022 |
Pdpaola implemented Omniconvert Reveal in 2022 to provision a Customer Analytics capability for its fashion business. The deployment focused on customer segmentation and lifetime value analysis using Omniconvert Reveal, supporting marketing-led retention programs and personalized campaigns.
Configuration centered on RFM segmentation and CLV analysis modules within Omniconvert Reveal, enabling cohorting by recency, frequency, and monetary value and producing per-customer CLV scores for downstream targeting. The implementation used category-aligned analytics workflows for segment refresh cadence, audience export, and campaign-ready segment packaging.
Integrations included CRM and email marketing connectivity to operationalize segments for retention and personalized marketing, with Omniconvert Reveal feeding segmentation outputs and CLV signals into campaign lists and email flows. Operational coverage targeted the marketing and retention teams responsible for customer lifecycle programs, without reference to named prior platforms.
Governance emphasized analytics to execution handoffs, with marketing owners consuming Omniconvert Reveal segmentations for message personalization and retention sequencing. The deployment explicitly informed retention and personalized marketing efforts, aligning analytics outputs to campaign orchestration and audience management processes.
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2017 | 2017 |
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Pdpaola AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Pdpaola Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Pdpaola Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Video Editing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2014 | 2014 |
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Pdpaola eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2024 | 2024 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Pdpaola ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Pdpaola PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Pdpaola IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Pdpaola CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Pdpaola
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pdpaola Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pdpaola IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pdpaola digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Pdpaola Technographics
Pdpaola is a Retail organization based in Spain,
with around 200 employees and annual revenues of $57.0 million.
Pdpaola operates a diverse technology stack with applications such as
PayPal Braintree, Holded POS and Omniconvert Reveal,
covering areas like Payment Processing, Point Of Sale and Customer Analytics.
Pdpaola has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Holded and Omniconvert.
Pdpaola recently adopted applications including
Shopify CDN in 2025, Shopify Email in 2024 and Typeform in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pdpaola’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pdpaola’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pdpaola technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.