Bude, EX23 8LY,
United Kingdom
Peak Performance United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Peak Performance United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Peak Performance United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Peak Performance United Kingdom has purchased the following applications: PayPal Braintree for Payment Processing in 2025, Webflow CMS for Web Content Management in 2019, DirectIQ Platform for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Peak Performance United Kingdom is running and its propensity to invest more and deepen its relationship with PayPal , Webflow , DirectIQ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Peak Performance United Kingdom revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Peak Performance United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Webflow | Legacy | Webflow CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DirectIQ | Legacy | DirectIQ Platform | Marketing Automation | CRM | n/a | 2024 | 2024 |
In 2024 Peak Performance United Kingdom deployed the DirectIQ Platform for Marketing Automation to manage member communications at its climbing gym. The implementation targeted automated campaigns designed to convert day pass purchasers into memberships and to reduce churn across the operator's regional member base.
The DirectIQ Platform implementation centered on email automation, template libraries, and CRM synchronization as primary functional modules. Configuration work included segmented audience lists, automated drip sequences for new day pass contacts, and reusable message templates for membership offers and retention outreach.
Integrations focused on synchronizing contact and membership status between the DirectIQ Platform and the gym's membership records via CRM synchronization, enabling triggered sends based on pass purchases and membership lifecycle events. Operational ownership spanned membership operations and front desk staff who managed audience segmentation and campaign scheduling.
Governance emphasized centralized campaign templates and approval workflows to ensure consistent member communications, with training for a small staff of about 10 employees to operate the system. The DirectIQ Platform supported the business function of member acquisition and retention through automated communications, with explicit aims to convert day passes into memberships and reduce churn.
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Tag Management | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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Network Management and Monitoring | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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