Austin, 78701-2168, TX,
United States
Peddle Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Peddle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Peddle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Peddle has purchased the following applications: Tray.io Platform for API Management, iPaaS (Integration Platform as a Service) in 2022, BambooHR ATS for Applicant Tracking System in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Peddle is running and its propensity to invest more and deepen its relationship with tray.io , BambooHR , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Peddle revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Peddle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| tray.io | Legacy | Tray.io Platform | API Management, iPaaS (Integration Platform as a Service) | PaaS | n/a | 2022 | 2022 |
In 2022, Peddle deployed the Tray.io Platform to scale account provisioning and automate IT change management. The implementation positioned Tray.io Platform as a centralized API Management,iPaaS (Integration Platform as a Service) orchestration layer serving Peddle's IT/process area in the United States.
Configuration emphasized reusable, low-code workflow templates and connector-based orchestration to provision accounts, manage entitlements, and automate change ticketing. Functional capabilities implemented included provisioning orchestration, change management automation, workflow-level error handling and retry controls, and a connector catalog to standardize integrations across the stack.
The Tray.io Platform was integrated with Airtable, Asana, Jira, HubSpot, Salesforce, and Slack to synchronize records, create and update tickets, trigger onboarding tasks, and deliver notifications across systems. Operational scope targeted IT and contractor onboarding workflows, enabling rapid scaling of provisioning activities across Peddle's United States operations and supporting the onboarding of over 100 contractors within three months.
Governance and process changes centralized orchestration in Tray.io with role-based workflow triggers and approval gates to control provisioning and changes. The implementation streamlined roughly 30% of manual IT tasks and reduced manual effort during contractor onboarding, as reported by Peddle.
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2013 | 2013 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| BambooHR | Legacy | BambooHR ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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