Penny Hydraulics
Station Road,
Chesterfield, S43 4AB,
United Kingdom
Chesterfield, S43 4AB,
United Kingdom
44 12 4681-1475
Manufacturing
Penny Hydraulics Technographics
Penny Hydraulics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penny Hydraulics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 83 Penny Hydraulics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penny Hydraulics has purchased the following applications: Slaask for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2022, WooCommerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penny Hydraulics is running and its propensity to invest more and deepen its relationship with Slaask , Xeno , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penny Hydraulics revenues, which have grown to $13.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penny Hydraulics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penny Hydraulics Tech Stack and Enterprise Applications
Penny Hydraulics AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Slaask | Legacy | Slaask | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
Penny Hydraulics implemented Slaask in 2017, deploying the Slaask application on its public website under the Chatbots and Conversational AI category. The implementation provides web-based conversational access intended to handle inbound customer and prospect interactions for this UK-based manufacturing firm.
The Slaask deployment centers on a website-embedded chat widget, an agent-facing messaging inbox, persistent conversation history, automated greeting and canned response capabilities, and lead capture configuration typical of Chatbots and Conversational AI solutions. Configuration work emphasized widget behavior, visitor contact capture fields, and message routing rules to ensure inquiries are directed to appropriate commercial staff.
Operational coverage is focused on the commercial functions, with customer service and sales teams managing live conversations and follow-up. Governance is organized around scripted responses and escalation rules to route complex inquiries to human agents, maintaining consistent handling of website-originated conversations.
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Penny Hydraulics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Penny Hydraulics implemented Microsoft 365 for Collaboration. The United Kingdom manufacturing firm is using Microsoft 365 on their website and adopted the Microsoft 365 collaboration suite across the business.
Configuration focused on core Microsoft 365 capabilities, including Exchange Online for corporate email, Microsoft Teams for real time collaboration and meetings, SharePoint Online and OneDrive for document management and file sync, and Office desktop applications for productivity. These modules provide standard Collaboration workflows such as messaging, document co authoring, intranet content hosting, and cloud file storage.
The deployment follows a cloud first tenant model with centralized Microsoft 365 administration, tenant level user provisioning, and access control applied at the directory and SharePoint site level. Operational coverage targets core business functions including engineering, operations, sales and administration, and supports external facing contact mechanisms surfaced via the corporate website.
Governance efforts emphasized role based admin assignments, user lifecycle processes, and data classification aligned to Collaboration workflows to govern permissions and external sharing. The narrative documents system architecture and functional modules implemented with Microsoft 365.
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Penny Hydraulics eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Penny Hydraulics implemented WooCommerce on its corporate website to enable direct online sales and order capture. Penny Hydraulics WooCommerce eCommerce supports the companys online product catalog and order processing workflows for its manufacturing parts business, providing a primary digital channel for sales and customer self-service.
The deployment uses WooCommerce as a WordPress plugin configured to manage product SKUs, tiered pricing, inventory tracking, shopping cart and checkout flows, tax and shipping rules, and automated order confirmation messaging. Functional modules in scope include catalog management, cart and checkout, order management, basic inventory controls, and customer account management, aligned with standard eCommerce operational terminology.
Operational coverage is centered on the public website and touches sales and operations functions for order intake and fulfillment. Governance was implemented through site administrator roles and content permissions for product and catalog maintenance, and order handling processes were routed to internal teams via the platforms administrative order queue and email notifications. No implementation partner is listed for this deployment.
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Penny Hydraulics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Penny Hydraulics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Penny Hydraulics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Penny Hydraulics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Penny Hydraulics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Penny Hydraulics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Penny Hydraulics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Penny Hydraulics Technographics
Penny Hydraulics is a Manufacturing organization based in United Kingdom,
with around 83 employees and annual revenues of $13.8 million.
Penny Hydraulics operates a diverse technology stack with applications such as
Slaask, Microsoft 365 and WooCommerce,
covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.
Penny Hydraulics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Slaask, Microsoft and Automattic.
Penny Hydraulics recently adopted applications including
Xeno in 2022, Microsoft 365 in 2022 and WooCommerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Penny Hydraulics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Penny Hydraulics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Penny Hydraulics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.