Penny Market Technographics
Penny Market Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penny Market and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Penny Market employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penny Market has purchased the following applications: Microsoft 365 for Collaboration in 2020, DocuSign eSignature for Digital Signing in 2023, commercetools Commerce for eCommerce in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penny Market is running and its propensity to invest more and deepen its relationship with Microsoft , DocuSign , Kontent.ai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penny Market revenues, which have grown to $1.73 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penny Market intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penny Market Tech Stack and Enterprise Applications
Penny Market Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Penny Market implemented Microsoft 365, classified in the Collaboration category. Microsoft 365 is referenced in Penny Market's public website source, indicating Microsoft 365 tenant assets are part of the retailer's digital footprint and the application name Microsoft 365 appears in their web stack.
The deployment aligns with core Collaboration capabilities, including Exchange Online for corporate email, Microsoft Teams for synchronous communication, SharePoint Online for document and intranet content collaboration, OneDrive for personal file sync, and Office productivity applications. Identity and access governance is managed at the tenant level using Azure Active Directory and standard Microsoft 365 administration controls, providing centralized user provisioning, access policies and compliance configuration across the organization.
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Penny Market Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2023 | 2023 |
In 2023 Penny Market deployed DocuSign eSignature as a Digital Signing solution on its public website in the Czech Republic. The implementation embeds DocuSign eSignature into customer-facing online workflows to capture legally binding signatures and consent for transactional forms and agreement acceptance.
Configuration centers on embedded signing sessions and server-side API orchestration to drive template-based document generation, signature routing, and immutable audit trail capture, leveraging standard Digital Signing capabilities. Operational coverage focuses on e-commerce checkout and online contract acceptance, with governance controls layered for signature policies, retention, and audit logging to align signature capture with legal and compliance review processes.
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Web Content Management | Content Management |
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2021 | 2021 |
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Penny Market eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commercetools | Legacy | commercetools Commerce | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, Penny Market implemented commercetools Commerce on its website. The Czech Republic retailer with approximately 6,000 employees deployed commercetools Commerce to power its online storefront on penny.cz, situating the project squarely within the eCommerce category.
The implementation leverages commercetools Commerce as an API first, headless commerce core, which separates presentation layer concerns from commerce services and supports modular product catalog, cart and checkout, pricing and promotions capabilities common to eCommerce platforms. Operational coverage is focused on the corporate website and the digital sales and online merchandising functions, and the architecture aligns with composable commerce patterns that allow independent development of storefront and backend components.
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Penny Market CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2018 | 2018 |
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Penny Market TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Penny Market IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Penny Market
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Penny Market Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||